Are you a bourbon enthusiast and troublemaker? Join our GROWING TEAM at Good Trouble Bourbon and help drive sales and brand recognition at our rapidly growing company.

Mission

Turn Good Trouble into a daily, unavoidable cultural presence through powerful storytelling across platforms.

What This Role Really Does

This person ensures:

The brand shows up every day, everywhere, with intention
The story is felt, not just told

Key Outcomes

Build a high-output content engine (daily/weekly cadence)
Scale Dee as a category-defining founder voice
Drive organic reach, engagement, and cultural relevance
Create signature content series (Blues, leadership, legacy)

Core Responsibilities

Own content strategy across:
LinkedIn (thought leadership)
Instagram (brand + lifestyle)
Email/newsletter (conversion + depth)
TikTok (engagement + lifestyle)
Video (short-form + long-form)
Build and manage:
Content calendar (90-day rolling)
Creative team (design, video, copy)
Develop:
Campaigns (Trouble in Blues, Pour With Purpose)
Founder storytelling platform (“Courage by Design” integration)
Track and optimize engagement + conversion

Ideal Profile

Background in:
Media, storytelling, or brand content
Has built audience-driven brands or personalities
Understands algorithm + emotion + narrative
Can balance luxury + authenticity

Inspired by legendary troublemakers like civil rights icon John Lewis who urged us to get into “good trouble, necessary trouble”, Good Trouble bourbon is an award-winning Kentucky Straight Bourbon Whiskey crafted at the historic DSPY-KY-10, the 10th oldest bourbon distillery in Kentucky, dating back to 1885.

Good Trouble Bourbon is committed to creating a diverse environment and is proud to provide equal employment opportunities in all employment practices. We will honor your experiences, perspectives, and unique identity.

Good Trouble Bourbon

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