Are you a bourbon enthusiast and troublemaker? Join our GROWING TEAM at Good Trouble Bourbon and help drive sales and brand recognition at our rapidly growing company.
Mission
Turn Good Trouble into a daily, unavoidable cultural presence through powerful storytelling across platforms.
What This Role Really Does
This person ensures:
- The brand shows up every day, everywhere, with intention
- The story is felt, not just told
Key Outcomes
- Build a high-output content engine (daily/weekly cadence)
- Scale Dee as a category-defining founder voice
- Drive organic reach, engagement, and cultural relevance
- Create signature content series (Blues, leadership, legacy)
Core Responsibilities
- Own content strategy across:
- LinkedIn (thought leadership)
- Instagram (brand + lifestyle)
- Email/newsletter (conversion + depth)
- TikTok (engagement + lifestyle)
- Video (short-form + long-form)
- Build and manage:
- Content calendar (90-day rolling)
- Creative team (design, video, copy)
- Develop:
- Campaigns (Trouble in Blues, Pour With Purpose)
- Founder storytelling platform (“Courage by Design” integration)
- Track and optimize engagement + conversion
Ideal Profile
- Background in:
- Media, storytelling, or brand content
- Has built audience-driven brands or personalities
- Understands algorithm + emotion + narrative
- Can balance luxury + authenticity
Inspired by legendary troublemakers like civil rights icon John Lewis who urged us to get into “good trouble, necessary trouble”, Good Trouble bourbon is an award-winning Kentucky Straight Bourbon Whiskey crafted at the historic DSPY-KY-10, the 10th oldest bourbon distillery in Kentucky, dating back to 1885.
Good Trouble Bourbon is committed to creating a diverse environment and is proud to provide equal employment opportunities in all employment practices. We will honor your experiences, perspectives, and unique identity.
