Description

Who We Are:

Hog Island Oyster Co. is one of the nation's leading producers of sustainable shellfish and a pioneer in bay-to-bar dining. With oyster farms on Tomales Bay and Humboldt Bay, restaurants throughout Northern California, retail operations, tours, events, and e-commerce partnerships, we're committed to creating exceptional guest experiences while protecting the environment and supporting our communities.

We strive to cultivate a great farm-to-plate experience. We help and take care of each other, our customers, our communities, and our planet—and we have a lot of fun doing it.

Job Summary

The CRM & Loyalty Marketing Specialist owns the execution, management, and optimization of Hog Island Oyster Co.'s customer marketing programs. This role is responsible for email marketing, from design and build to deployment and performance analysis, alongside loyalty program administration, customer database management, and cross-platform marketing analytics.

Working closely with the Brand Director and Creative Content & Digital Media Strategist, this role develops and executes targeted communications that drive guest engagement, loyalty participation, customer retention, and revenue across restaurants, retail, tours, events, and e-commerce channels. The ideal candidate is analytical, organized, and detail-oriented, with a strong grasp of marketing technology platforms and customer data and either some design experience or a genuine interest in developing those skills. Comfort working independently while collaborating across a small, fast-moving team is a must.

Essential Duties + Responsibilities (including but not limited to):

Email Marketing Management

Design, build, schedule, deploy, and monitor email marketing campaigns using Mailchimp and other marketing platforms, owning the visual execution of campaigns in close collaboration with the Creative Content & Digital Media Strategist on copy and content
Contribute to and execute against the email marketing calendar in coordination with the marketing team
Develop customer segmentation strategies to improve engagement and campaign effectiveness
Execute automated customer journeys including: Welcome campaigns, Loyalty communications, Event promotions, Seasonal campaigns, Win-back campaigns, Customer retention initiatives
Maintain email list hygiene and ensure compliance with applicable marketing and privacy regulations
Conduct A/B testing and campaign optimization efforts
Monitor email performance metrics and recommend improvements

Loyalty Program Administration

Serve as primary administrator for Toast Loyalty and future customer loyalty platforms
Manage loyalty program setup, promotions, offers, and customer communications
Monitor enrollment, participation, redemption, and guest engagement trends
Develop recommendations to improve loyalty program performance
Partner with restaurant operations teams to support loyalty initiatives and promotions

Marketing Analytics & Reporting

Compile, analyze, and report marketing performance metrics across multiple platforms
Develop recurring reports and dashboards for leadership review
Track and analyze: Email open rates, Click-through rates, Conversions, Customer acquisition and retention, Loyalty participation, Campaign ROI and Database growth
Provide actionable recommendations based on campaign and customer behavior data

Customer Data & Database Management

Manage customer databases and audience segmentation strategies
Maintain data integrity across marketing platforms
Analyze customer behavior trends and purchasing patterns
Develop targeted audience groups to support business initiatives
Support database growth and customer retention objectives

Cross-Platform Marketing Support

Gather and synthesize customer and marketing data from: Toast, Mailchimp/ Klaviyo, Goldbelly, Resy, AnyRoad, Google Analytics, Other third-party marketing and reservation platforms
Provide marketing support for restaurant openings, seasonal promotions, tours and experiences, special events, retail initiatives, and e-commerce campaigns

Cross-Functional Collaboration

Collaborate with the Brand Director to execute annual marketing plans and campaigns
Work closely with the Creative Content & Digital Media Strategist to align messaging across channels
Partner with restaurant, events, tours, retail, and operations teams to support business objectives
Assist with special projects and marketing initiatives as assigned

Requirements

Required Qualifications:

Minimum 2-4 years of experience in marketing, CRM, loyalty, email marketing, digital marketing, or related field
Experience managing email marketing platforms such as Mailchimp and Klaviyo
Strong analytical and reporting skills, comfortable interpreting data to inform marketing decisions
Advanced proficiency with Microsoft Excel and Google Sheets
Strong organizational skills and attention to detail
Excellent written and verbal communication skills
Ability to manage multiple projects and deadlines simultaneously
Comfortable working independently while collaborating effectively across teams
Valid California Driver's License and ability to travel to Hog Island locations throughout Northern California

Strongly Preferred

Experience with Toast POS and Toast Loyalty
Background in hospitality, restaurants, food and beverage, retail, tourism, or consumer brands
Familiarity with Goldbelly, Resy, AnyRoad, and/or Google Analytics
Experience with marketing automation platforms
Experience with email design tools (Adobe, Canva, Figma, or similar) — or a demonstrated interest in developing design skills
Familiarity with customer lifecycle marketing and CRM strategy
Experience building dashboards and marketing reports
Understanding of customer retention and loyalty program best practices

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of the job, the employee is required to:

Regularly stand, walk, use hands to finger, handle or feel, and reach with hands and arms
Regularly talk and hear up to 8 hours a day
Specific vision abilities required to do this job include the ability to spend several hours in front of a computer monitor viewing information
Regularly sit, type and use a monitor and mouse up to 8 hours a day;
Regularly sit and stand from chair up to 20 times a day
Occasionally drive in dry and wet weather, usually during day light hours, but occasionally in the evening hours; Regularly get in and out of a car
Occasionally lift and/or move up to ten (10) pounds and rarely lift and/or move up to 25 pounds;

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is low to moderate
Work environment entails a fast paced, frequently changing environment in which interruptions are considered normal
Work environment involves minimal exposure to physical risks such as operating dangerous equipment or working with chemicals
Work involves minimal exposure to unusual elements such as mild to hot temperatures dirt, dust, fumes, smoke, unpleasant odors, and/or loud noises.
Chemicals known to the State of California to cause cancer or birth defects or other reproductive harm may be present in the work site environment.

Hog Island Oyster Co

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CRM & Loyalty Marketing Specialist