The Marketing Copywriter is responsible for developing clear, compelling, and brand-aligned copy across all Interlochen marketing channels. This role translates Interlochen’s mission and programs into engaging content that drives awareness, enrollment, and audience engagement. The Copywriter collaborates closely with marketing, design, and other teams, supporting multiple business units and managing a diverse portfolio of projects simultaneously. This role focuses on high-impact marketing copy, including SEO-driven articles and website copy, headlines, email campaigns, brochures, and conversion-focused digital content. Success in this role is defined by the ability to produce clear, effective copy that supports institutional goals, strengthens brand consistency, and performs across channels.

Essential Duties & Responsibilities

Write and edit high-quality, persuasive copy for a wide range of marketing materials, including digital and print ads, email campaigns, brochures, website content, and SEO-driven articles
Ensure all content aligns with Interlochen’s established voice, tone, and messaging frameworks
Translate complex or nuanced program information into clear, engaging, and audience-focused messaging
Collaborate with designers, marketers, and stakeholders to develop integrated, multi-channel campaigns
Maintain and manage content inventories and messaging matrices
Conduct research as needed to ensure accuracy and depth of content
Optimize digital content for SEO and performance
Proofread and edit copy to ensure clarity, consistency, grammar, and adherence to AP style and Interlochen’s internal style guide
Contribute to the evolution and refinement of brand voice and messaging over time
Demonstrates strong professional accountability, including consistent adherence to working hours, punctuality in meetings, and reliability in meeting deadlines
Comfortable working in a highly collaborative environment with regular meetings, real-time feedback, and cross-functional communication throughout the day
Punctual, responsive, and able to manage deadlines across multiple concurrent projects across various Interlochen programs and business units including Interlochen Arts Academy, Interlochen Arts Camp, Interlochen Online, Interlochen Presents, and Interlochen Hospitality - ensuring deadlines and quality standards are consistently met
Incorporate feedback from multiple stakeholders and revise content efficiently while maintaining clarity and voice consistency
Manage copy writing projects from concept through final delivery, proactively communicating timelines, questions, and progress
Adapt messaging for distinct audiences, including prospective students, families, donors, and arts patrons

Qualifications

Bachelor’s degree in Marketing, Communications, English, or a related field, or equivalent on-the-job experience
2 - 6 years of experience in marketing and communications
Familiarity with Mac laptops and Google Suite
Working knowledge of SEO best practices
Exceptional writing and editing skills, with a strong command of grammar and AP style
Ability to balance creativity with strategic and analytical thinking
Strong attention to detail and commitment to accuracy
Ability to manage multiple projects and meet deadlines in a fast-paced environment
Collaborative mindset with the ability to work effectively across teams
Ability to adapt tone and messaging for different audiences and communication channels
Experience working within arts, education, or mission-driven organizations preferred
Willingness to travel occasionally for events or on-site content gathering
Strong instinct for concise, high-impact writing, with the ability to communicate effectively within tight word counts and structured formats

Application Materials Required

Resume
Cover Letter

Interlochen Center for the Arts

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Marketing Copywriter