Lift Louisiana seeks proposals from marketing, public relations and/or communications professionals with expertise in nonprofit marketing and communications, social media, website management, copy editing, writing, and graphic design.

The respondent selected will be responsible for the development and implementation of a comprehensive strategy that should include, but may not be limited to, marketing, public and media relations, social media, and brand management.

The selected consultant(s) will work with Lift Louisiana’s staff to shape the organization’s voice and values, as well as the appropriate methods to communicate them to the public. The consultant(s) will report directly to the Executive Director and work in close coordination and alignment with our Development Director, Social Media Manager, and other relevant staff as applicable.

About the Organization

Lift Louisiana’s mission is to build a better Louisiana by advocating for reproductive health, rights, and justice. We use litigation, legislation, policy advocacy with government agencies and private institutions, community engagement, and organizing to advance reproductive justice. In particular, Lift works to ensure access to pregnancy care, abortion services, comprehensive sex education, affordable contraception, gender affirming care, and to protect the rights of all pregnant people. Lift is committed to ensuring that individuals’ reproductive rights are not compromised because of their race, gender, class, age or ability, and believes that reproductive rights must be informed by broader racial and social justice considerations. We accomplish this work through strategic and impactful legal advocacy, litigation, policy initiatives, public education, and community organizing.

Lift Louisiana is a fiscally sponsored project of Tides Center, a 501(c)(3) nonprofit organization.

Scope of Work

Develop and implement communications’ plans and campaigns that promote Lift Louisiana and reproductive justice across channels, such as website, social media, emails, and blogs
Consult with Executive Director to develop effective communication procedures and policies for various situations or crises
Collaborate with the team to identify the public voice of the organization and oversee branding and messaging consistency across all platforms.
Use storytelling to amplify Lift Louisiana’s message
Coordinate with the Development Director to develop and implement publicity strategies for fundraising campaigns and events
Coach and assist staff and advisory board members on improving communication skill
Perform communications research and monitor the progress of various communications strategies
Facilitate weekly communication meetings to align team efforts, discuss strategies, and review ongoing projects
Join meetings with coalition partners related to key projects and support communications and marketing strategies

External Communications

Promote all new resources, assets, services, advocacy campaigns and upcoming events to the public using multiple communications platforms.
Oversee the production and formatting of email campaigns and email newsletter, incorporating contributions from various team members. Manage review, testing, and sending.

Website

Provide support to staff at all levels, including proofreading, editing, and publishing general website updates, new website pages as needed, adding/changing photos, making timely updates, and other website elements as requested
Manage SEO and improve website performance where appropriate

Social Media

Develop and maintain an outreach calendar with specific target dates for social media posts, e-mails, and press events
Advise and assist Social Media Manager and interns with management of all aspects of Lift Louisiana’s social media channels
Manage social ad campaigns and other promotions; track and share results for continuous improvement to targeting and segments

Media Relations

Proactive media relations including

developing story ideas
producing press kits, press releases, pitches, and organizing press conferences
conducting key staff media prep related to each opportunity
developing talking points and messages for key stakeholders and executing media relations
provide background to media outlets and journalists

Develop Materials

Create and/or update marketing materials and documents in support of fundraising, donor stewardship, outreach and advocacy

Skills/Knowledge

Proficient in using social media platforms (such as Facebook, Twitter, Instagram, TikTok and LinkedIn) for brand promotion and audience engagement. Knowledge of best practices for writing and publishing on different platforms
Ability to produce clear, compelling, and grammatically correct content across various formats, including social media posts, articles, and newsletters
Skills in planning, executing, and monitoring communication campaigns and projects, ensuring they meet deadlines and objectives
Competency in analyzing communication strategies’ effectiveness, using data-driven insights for continuous improvement
Strong ability to communicate effectively with team members, stakeholders, and external partners
Creative and strategic thinker with good judgment and ability to make independent decisions in a changing environment
Able to work well in a team environment, handle multiple assignments, manage time, deliverables and meet deadlines
Understanding of digital marketing strategies, including SEO best practices and Google Analytics, to enhance online visibility and engagement - a plus

Physical Requirements

Ability to use a computer
Access to stable high-speed internet

Experience

Minimum of 5 years’ experience in communications and marketing
Experience in planning and implementing projects. Bonus for communications/social media projects
Experience in media relations
Experience designing and creating visual, written and multimedia communications content
Experience with communications technology including Squarespace, Action Network or other CMS
Experience with organizing and promoting events

Budget

The total budget for the consultant agreement will not exceed $30,000. Contract will be based on proposals, experience, and finalized Scope Of Work.

Timeline

This is a 12-month part-time contract with the option of renewing or hiring.

Proposal Submission

Please submit your proposal, using this form or email AK Singleton at ak@liftlouisiana.org with “Marketing and Communications Support” in the subject line. A member of our team can answer specific questions via email. The deadline for submitting a proposal is Wednesday, January 31, 2024 , at 5p CT. Qualified candidates will be asked follow up questions and to join a 30-minute video interview with members of our team. Final candidate selection will be made and communicated by February 12, 2024.

Proposals shall include, at a minimum, the following information:

A brief discussion of the consultant’s/company’s history, and services offered. Briefly state the Proposer understands the work to be done and makes a positive commitment to perform the work within the required time period.
Resumes of key staff that will provide services and training.
Names and contact information of at least 2 client references

Additional Questions

Why are you interested in this position?

What is your experience communicating about reproductive justice?

Of the responsibilities listed above, which one do you most look forward to performing, and why?

Lift Louisiana

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