1. Job Summary

We are seeking a detail-oriented and innovative E-Commerce Specialist to drive the growth of our online sales channels across Shopify, Amazon, Target Plus, and Walmart Marketplace. This pivotal role manages the end-to-end online business operations, ensuring a seamless customer experience and maximizing sales performance.

You will leverage your expertise in data analysis, content optimization, digital advertising, and email marketing to elevate our e-commerce presence and achieve business objectives.

2. Key Responsibilities

A. Online Store Operations & UX Management

Operations: Ensure smooth functioning and user-friendly experience of the Shopify store and other online channels across devices.
Quality Control (QC): Conduct regular QC checks on landing pages, product details, and promotional assets to ensure accuracy and consistency.
Merchandising: Apply visual merchandising principles to optimize conversion and continuously improve online store layout and presentation.

B. Marketplace Management

Amazon Launch & Optimization: Lead the setup and management of the brand’s presence on Amazon.
Listing Management: Oversee daily listing operations — product creation, SEO optimization, A+ content, and inventory tracking.
PPC & Promotions: Plan, execute, and monitor Amazon PPC (Pay-Per-Click) advertising campaigns and promotional activities to maximize visibility and ROI.
Target Plus & Walmart Marketplace: Manage and optimize listings and promotional activities on Target Plus and Walmart Marketplace, leveraging marketplace analytics to identify sales opportunities and improve performance.

C. Growth Strategy & Marketing Execution

Email Marketing & Newsletters:
Coordinate with external email marketing agencies on newsletter planning, content development, and scheduling.
Manage the end-to-end approval process — from concept and copy review to final deployment — ensuring alignment with brand and marketing calendars.
Strategy Execution: Plan and execute digital marketing campaigns including email, SMS, loyalty programs, and promotional updates to drive traffic and conversion.
Data Analysis: Track and analyze e-commerce KPIs, ad performance, and customer engagement data to refine ongoing strategies.
Market Research: Conduct research to identify market trends and competitor strategies to propose actionable improvements.
Strategic Collaboration: Partner with the E-Commerce Analyst and marketing teams to develop data-driven strategies enhancing overall sales growth.

D. Project Management & Collaboration Leadership

Project Management: Manage the workflow of all incoming e-commerce initiatives (from HQ or U.S. teams) and ensure timely, high-quality execution.
Agency Partnership:
Serve as the primary liaison with digital and creative agencies for campaigns, newsletters, and site optimization.
Manage timelines, approvals, and deliverables to ensure efficient execution.
Cross-Functional Collaboration: Work closely with Marketing, Creative, Merchandising, and Operations to ensure cohesive and aligned execution across all online platforms.

E. Administrative & Support Tasks

Operational Support: Coordinate operational aspects such as SAP product synchronization, contract and vendor management, and payment tracking for all e-commerce activities.
Reporting: Maintain dashboards and weekly performance reports for online channels, summarizing key insights and action plans.

3. Required Qualifications

3+ years of professional experience in e-commerce operations, digital marketing, or online marketplace management.
Fluency in speaking and writing Korean is a strong plus.
Hands-on experience managing Shopify, Amazon Seller Central, and at least one of Target Plus or Walmart Marketplace.
Proven ability to plan and manage Amazon PPC campaigns and interpret ad performance analytics.
Familiarity with email marketing tools (e.g., Klaviyo, Mailchimp) and experience coordinating agency-driven newsletter operations.
Strong project management and communication skills to handle multi-stakeholder collaboration effectively.
Analytical mindset with the ability to derive insights from sales and marketing data to drive optimization and growth.
Excellent organizational skills and ability to manage multiple projects simultaneously.

4. More about LINE FRIENDS

Visit LINE FRIENDS Official Website: https://www.linefriends.com/
Visit LINE FRIENDS Youtube: https://www.youtube.com/c/LINEFRIENDSofficial
Visit LINE FRIENDS(US) Instagram: https://www.instagram.com/linefriends_us/?hl=en

Job Type: Full-time

Benefits:

401(k)
401(k) matching
Dental insurance
Employee discount
Flexible schedule
Health insurance
Life insurance
Paid time off
Vision insurance

Work Location: Hybrid in Los Angeles, CA 90036

Line Friends America

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