1. Job Summary
We are seeking a detail-oriented and innovative E-Commerce Specialist to drive the growth of our online sales channels across Shopify, Amazon, Target Plus, and Walmart Marketplace. This pivotal role manages the end-to-end online business operations, ensuring a seamless customer experience and maximizing sales performance.
You will leverage your expertise in data analysis, content optimization, digital advertising, and email marketing to elevate our e-commerce presence and achieve business objectives.
2. Key Responsibilities
A. Online Store Operations & UX Management
- Operations: Ensure smooth functioning and user-friendly experience of the Shopify store and other online channels across devices.
- Quality Control (QC): Conduct regular QC checks on landing pages, product details, and promotional assets to ensure accuracy and consistency.
- Merchandising: Apply visual merchandising principles to optimize conversion and continuously improve online store layout and presentation.
B. Marketplace Management
- Amazon Launch & Optimization: Lead the setup and management of the brand’s presence on Amazon.
- Listing Management: Oversee daily listing operations — product creation, SEO optimization, A+ content, and inventory tracking.
- PPC & Promotions: Plan, execute, and monitor Amazon PPC (Pay-Per-Click) advertising campaigns and promotional activities to maximize visibility and ROI.
- Target Plus & Walmart Marketplace: Manage and optimize listings and promotional activities on Target Plus and Walmart Marketplace, leveraging marketplace analytics to identify sales opportunities and improve performance.
C. Growth Strategy & Marketing Execution
- Email Marketing & Newsletters:
- Coordinate with external email marketing agencies on newsletter planning, content development, and scheduling.
- Manage the end-to-end approval process — from concept and copy review to final deployment — ensuring alignment with brand and marketing calendars.
- Strategy Execution: Plan and execute digital marketing campaigns including email, SMS, loyalty programs, and promotional updates to drive traffic and conversion.
- Data Analysis: Track and analyze e-commerce KPIs, ad performance, and customer engagement data to refine ongoing strategies.
- Market Research: Conduct research to identify market trends and competitor strategies to propose actionable improvements.
- Strategic Collaboration: Partner with the E-Commerce Analyst and marketing teams to develop data-driven strategies enhancing overall sales growth.
D. Project Management & Collaboration Leadership
- Project Management: Manage the workflow of all incoming e-commerce initiatives (from HQ or U.S. teams) and ensure timely, high-quality execution.
- Agency Partnership:
- Serve as the primary liaison with digital and creative agencies for campaigns, newsletters, and site optimization.
- Manage timelines, approvals, and deliverables to ensure efficient execution.
- Cross-Functional Collaboration: Work closely with Marketing, Creative, Merchandising, and Operations to ensure cohesive and aligned execution across all online platforms.
E. Administrative & Support Tasks
- Operational Support: Coordinate operational aspects such as SAP product synchronization, contract and vendor management, and payment tracking for all e-commerce activities.
- Reporting: Maintain dashboards and weekly performance reports for online channels, summarizing key insights and action plans.
3. Required Qualifications
- 3+ years of professional experience in e-commerce operations, digital marketing, or online marketplace management.
- Fluency in speaking and writing Korean is a strong plus.
- Hands-on experience managing Shopify, Amazon Seller Central, and at least one of Target Plus or Walmart Marketplace.
- Proven ability to plan and manage Amazon PPC campaigns and interpret ad performance analytics.
- Familiarity with email marketing tools (e.g., Klaviyo, Mailchimp) and experience coordinating agency-driven newsletter operations.
- Strong project management and communication skills to handle multi-stakeholder collaboration effectively.
- Analytical mindset with the ability to derive insights from sales and marketing data to drive optimization and growth.
- Excellent organizational skills and ability to manage multiple projects simultaneously.
4. More about LINE FRIENDS
- Visit LINE FRIENDS Official Website: https://www.linefriends.com/
- Visit LINE FRIENDS Youtube: https://www.youtube.com/c/LINEFRIENDSofficial
- Visit LINE FRIENDS(US) Instagram: https://www.instagram.com/linefriends_us/?hl=en
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: Hybrid in Los Angeles, CA 90036
