Performance & Revenue Growth Marketer (Part Time, Remote)

PLEASE APPLY at careers@thecandidly.com directly with resume and cover letter. We will not look at resumes on LinkedIn.

The Candidly: A lifestyle brand for pragmatic skeptics who want to be pretty, healthy, happy. ER. HappiER.

www.thecandidly.com | Instagram

About The Candidly

We’re a digital-first lifestyle brand that writes about style, beauty, trends, health, recipes, exercise, home, and marriage. You know, the big stuff. Everyone is welcome, but our target demo is grown-ups who want smart, skeptical, but fun takes on how to live better.

The Role

We’re hiring a Performance & Revenue Growth Marketer to directly own and grow total site revenue at The Candidly.

This is a hands-on role focused on performance and outcomes, not brand marketing or social content. You’ll drive growth across paid acquisition, affiliate commerce, and newsletter growth and retention, using data to identify the highest-impact opportunities and scale what works.

This role is about identifying and pulling the highest-impact revenue levers—not doing everything at once. You should love analyzing data, pressure-testing assumptions, and turning insights into measurable results.

What You’ll Own

Paid Acquisition & Efficiency (Primary Focus)

Own paid performance across Meta Ads Manager (and additional channels as appropriate)
Drive efficiency across CAC, ROAS, RPM, and LTV
Develop and execute structured testing frameworks across creative, targeting, and landing paths
Allocate and optimize spend to maximize revenue and profitability

Total Site Revenue & Affiliate Growth

Partner with editorial and commerce to grow affiliate revenue across Amazon, ShopMy, Impact, Skimlinks, and direct partners
Optimize affiliate funnels: content placement, CTAs, linking strategy, and conversion paths
Monitor revenue performance, identify trends, and scale what’s working

Newsletter Growth, Retention & Monetization

Own newsletter growth strategy focused on subscriber acquisition, engagement, and retention
Improve signup conversion and lifecycle performance through segmentation and testing
Align newsletter strategy with broader revenue and traffic goals

Analytics, Insights & Experimentation

Use GA4 and platform reporting to track performance across the full funnel
Build and maintain dashboards tied to revenue, efficiency, and subscriber growth
Translate data into clear insights and prioritized action plans
Lead A/B and multivariate testing across paid, on-site, and newsletter flows

How Success Is Measured

Growth in total site revenue driven by paid, affiliate, and newsletter channels
Improved paid efficiency (CAC, ROAS, RPM)
Sustained growth in high-quality newsletter subscribers and retention

What We’re Looking For

5–8 years of experience in performance or growth marketing for digital media, commerce, or subscription businesses
Proven experience owning revenue outcomes, not just channel execution
Deep hands-on experience with:
Meta Ads Manager
GA4
Newsletter/ESP platforms (Mailchimp, Klaviyo, ConvertKit, or similar)
Strong background in paid acquisition, affiliate commerce, SEO, and lead generation
Highly analytical, self-directed, and comfortable working in a lean environment
Excellent critical thinker who knows what to test, what to stop, and what to scale

How to Apply

Please email careers@thecandidly.com with your resume and a cover letter.

We will not review applications submitted through LinkedIn.

The Candidly.

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Performance & Revenue Growth Marketer