About Lunar Solar Group:

The Lunar Solar Group (Lunar) provides ecommerce and digital marketing services that drive transformational growth for our clients. We’re a globally recognized growth consultancy, technology studio, and full service digital marketing agency. We solve complex growth challenges and build brands via proprietary technology, innovative strategy, channel expertise, and flawless execution. Lunar has built a track record of excellence across a variety of verticals including durable goods, consumer packaged goods, and saas. While highlighting potential growth opportunities for clients, Lunar itself continues to expand rapidly.

About the Role:

Your role is to create content and manage a social media calendar that informs establishing Lunar Solar Group as a premier thought leader within the consumer packaged goods and adjacent industries. Content includes but is not limited to the publication of our newsletter, interviews with CPG’s most well respected founders and original thought leadership across LinkedIn and Twitter.

Define and own the overall content marketing strategy and content calendar, which will include case studies, blog content, and social media posts.
Work directly with our Director of Community / Special Projects to capture content during Lunar Solar events and build post event follow up strategies that engage our core audience. You will be attendance of dinner, happy hours and panels involving the CPG industry’s most sough after operators.
Manage the company’s LinkedIn and Twitter accounts by posting regular content and engaging with our partners.
Perform research to gain in-depth knowledge of all customer personas to develop tailored content based on industry and use cases.
Work with the design team to develop visuals that enhance written content across our digital properties.
Track, report and analyze content KPIs to assist with ongoing optimization.

What We’re Looking For:

You are a self starter and motivated by the pursuit of an innate curiosity and desire to uncover knowledge gaps within the consumer industry.
You have an extreme attention to detail and take proud ownership over every idea you publish into the world.
You are driven by desire to create value for others and leave a legacy as someone who challenged the status quo of professional industry content creation.
You work best around other highly qualified, opinionated individuals and are not afraid to voice your own opinions.
You prefer honest feedback and can incorporate it into your work immediately

Ideal Candidate:

Have experience working within the DTC / CPG industry either at an agency, service provider or brand.
You are familiar with the DTC Twitter and LinkedIn content ecosystems.
Strong knowledge of social media trends, memes, and pop culture
Proficient in using project management tools
Goal-driven and self-motivated team player with a passion for learning and growing in a collaborative environment

Lunar Solar Group

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