Job Details

Job LocationBrian Head Resort - BRIAN HEAD, UT

Position TypeFull Time

Salary Range$45,000.00 - $55,000.00 Salary/year

Job ShiftDay

Description

The Marketing Coordinator will work closely with the marketing team in all aspects of data research, communications (newsletter CRM, socials, paid media, etc), creative writing, and pitching in where needed. The ideal candidate will need strong attention to detail, knowledge of measuring campaign performance, organized KPI reporting, a strategic mindset, verbal and written communication skills, and the ability to implement campaign strategy via marketing communications, including newsletters, websites, social media, blogs, and more. They should love and embrace multiple facets of marketing analytics and keep up with trends with Resort audiences. In addition, this position would work with the events coordinator to assist in special event promotion and coordination.

The Marketing Coordinator should possess analytical abilities, an understanding of Google Analytics, and create and communicate data reports. In addition, they should be able to translate data into marketing campaigns and communications including online ad copy, blogs, landing pages, e-newsletters, and social media content. The specialist should be detail-oriented and responsive to tight deadlines.

They should be passionate about the outdoors, recreation, and hospitality industries, and share that passion with others.

Content CreationDevelop high-quality, original content for blogs, newsletters, ads, etc. that aligns with marketing strategyMaintain consistency in brand voice and messaging across all written materials.Manage all facets of newsletter communicationsAssist with content gathering and social media planingAudience Understanding

Analyze sales funnel and customer intentIdentify and understand the target audience to tailor content that appeals to their interests, needs, and pain points.Use findings to assist in the execution of campaigns and communications across all channels, including newsletters, websites, social media, blogs, and earned mediaPerformance Analysis

Monitor and analyze performance of marketing campaigns and communications using analytics toolsUse data insights to refine strategies and improve metricsMeasuring campaign performance via ROI of offline and online campaignsReport on marketing KPIs such as conversion rates, web traffic, social engagement, etc.Track email campaign metrics (delivery, open, CTR, etc)Conduct competitive research and analyze benchmarking dataRecommend website and campaign optimizationsResearch & implement marketing tools to support projects (automation software, social media scheduling, etc.Collaborate with teams

Collaborate with marketing team to align content with overall campaign goals and messaging.Continuous collaboration with other resort departments and entities to ensure messaging is in line with current resort happenings.Communicate data findings via reports to direct reports.Participate in strategic campaign planning .Consistency and brand voice

Ensure all communications are in alighment with marketing strategy, objectives and team goals.Maintain consistency in brand voice and messaging across all written materials.Ahere to style guides to ensure a cohesive and professional brand image.Web SEO

Web content development of the website includescontinuous updated content, landing page development, report bugs and follow through with development teams regarding any improvement projects.Website SEO improvement recommendations.Misc

Assist with special events and event promotionProvide ski show assistance and support as neededThis position will be involved in a variety of marketing platforms including:Creative Cloud applications, including but not limited to Adobe Acrobat, Illustrator, Photoshop, and Premiere Pro, are also preferredEmail marketing (experience with Acoustic and Ryan Solutions is preferred)Website (WordPress and Google Analytics)Social media (including Instagram, Facebook, and TikTok)Google Workspace (Docs, Sheets, Slides, Hangouts)

Essential Functions

Physical mobility to efficiently complete tasks; lifting objects weighing 10 to 25 pounds, Ability to sit for prolonged periodsAbility to pay attention to detail and perform detailed operationsAbility to effectively communicate in oral and written form in EnglishAbility to work on an "on-call" basis, on weekends, holidays, and various shiftsAbility to and will keep private information confidentialAbility to work in a traditional office environment (typing, phone usage, filing, traditional office equipment)Ability to maintain scheduled work commitments and meet daily deadlinesPosition Type and Expected Work Hours

Full-time, year-round positionNeed to have flexible working hours and working holidays based on businessCompensation and Benefits --

Salary range dependent on qualifications and professional experience, est. $45,000 - $55,00 (starting), raises will be based on annual KPI (Key Performance Indicators)

Company contributing health insurance and HSA; 401k, dental, life, and other insurance benefits availablePaid vacation annuallyPaid time off plan$5winter and summer season passes to all Resorts in the collective.Discounts in food and beverage and retail outlets within the collective.Opportunity for discounts on merchandise and goods through contracts obtained by the company for employee use.Carpool incentivesFree transportation is provided through van share options.Access to like-minded individuals to help encourage a healthy active lifestyle.Networking and travel opportunities.

Qualifications

Bachelor's degree in marketing, advertising, business, public relations, closely related field, or equivalent work experience (preferred), High School Diploma and/or GED.

Mountain Capital Partners

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Marketing Coordinator