Social Media and Marketing Internship Description

Hourly Pay: $18 - $20

Weekly Hours: 21 – 40

Shifts: 10:30am – 5:30pm

Days: Wednesday – Sunday

Internship Duration: 4-6 Months

Must provide Anaheim address to qualify*

Social Media and Marketing Intern Overview:

The Social Media & Marketing Associate develops and implements a

compelling communications and marketing strategy that promotes awareness of

the Museum's exhibitions and programs to a variety of audiences, increasing

attendance and engagement. Working within a small team, this position is

responsible for both high level strategy and day-to-day implementation of the

Museum’s paid marketing, media relations, social media and web sites, printed

collateral and branded materials, and digital promotions.

Responsibilities:

● Lead communications and marketing efforts to foster broad participation

in the Museum’s programs from the region’s diverse communities

● Develop, implement, and monitor strategic plans, budgets, and timelines

for marketing and communications

● Plan and implement campaigns to drive awareness of and attendance for

Museum’s exhibitions, education programs, and public events

● Manage all media relations, including: building and maintaining

relationships with local and regional media; writing and distributing press

releases, media advisories, talking points, and fact sheets; creating media

kits and media assets for earned coverage; pitching and coordinating

media coverage; and serving as a spokesperson as needed

● Create content, establish calendars, and manage Museum social media

profiles

● Write and distribute e-newsletter; maintain email list databases and issue

email marketing to promote exhibit and education programs.

● Support development and membership initiatives through creating and

executing targeted campaigns and materials

● Work closely with the department heads to develop promotions for the

broad scope of Museum activities

● Ensure the Museum website and external listings are consistently up to

date

● Oversee implementation of Museum messaging, brand, and graphic

identity, ensuring consistency in all materials

● Conduct regular data-driven assessments of marketing efforts to

determine their effectiveness and to ensure maximum value of

expenditures

● Contribute to a respectful, inclusive, and welcoming work environment

● Other duties as assigned

Qualifications:

● Impeccable attention to detail

● Exceptional verbal, written and interpersonal communication skills

● Advanced strategic thinking skills, discretion, and sound judgment

● Eye for image-driven communications

● Exceptional interpersonal skills with the ability to work collegially with

others, as well as build and maintain effective relationships with diverse

stakeholders

● Flexibility to adapt to changing circumstances and priorities

● Highly organized with the ability to manage multiple projects

simultaneously and to work well under deadlines and in high-pressure

situations

● Understanding of diversity, equity, accessibility, and inclusion

● Experience with Canva, Adobe Illustrator, Later.com preferred

Muzeo Museum and Cultural Center

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Social Media & Marketing Paid Internship