Marketing Manager (SEO, Content, Digital Growth)

Location: Richmond, VA (In-Office Position)

Compensation: Full-Time, $55,000–$65,000 + growth upside

About the Opportunity

Peak Property Management is building one of the most dominant residential property management brands in Virginia and we are looking for a hands-on Marketing Manager to help us win locally in every market we operate in.

This is for someone who:

Wants to own the marketing function
Brings ideas proactively, not just execution
Thrives in-person, embedded with the team and the business
Studies the craft and stays ahead of trends without being asked
Loves working with others and doing their part to support a strong team.
Is well-rounded and resourceful

You will be responsible for improving and executing the strategy that drives our organic growth, digital presence, and brand authority across multiple markets.

There is no layer above you. You are the driver and the team will rely on you to create and carry the company's marketing initiatives.

What This Role Really Is

You are the internal marketing engine
You are in the office, collaborating, filming, brainstorming, and executing
You are proactively bringing ideas weekly, not waiting for direction
You are deep in the industry, learning competitors, trends, and opportunities
You are both strategist AND doer

If you prefer constant direction or remote work this will not be a fit.

Core Responsibilities

Content & Brand Building

Create blogs, web copy, captions, and long-form content
Generate content ideas from real operations (not just theory)
Capture content in the field when needed (properties, team, etc.)
Direct video and creative assets with editors/designers
Not just post content, but can optimize the content posted for strong and effective engagement and visibility.
Manage newsletter and ebook campaigns

Reputation & Authority

Own review strategy and online reputation
Improve ratings, responses, and overall sentiment
Expand presence on platforms like Reddit and niche communities

Podcast & Distribution Support

Optimize podcast content for SEO and discoverability
Write descriptions, titles, and supporting content
Help expand reach through organic channels

AI & Modern Search (AIO)

Leverage AI tools to improve content, visibility, and efficiency
Stay ahead of how AI is changing search and discovery
Implement new strategies without needing permission

SEO & Organic Growth (alongside an outsourced SEO team)

Own and execute SEO strategy across all markets
Build location-specific dominance in local search
Perform keyword research, competitor analysis, and content planning
Write and publish high-quality, SEO-optimized content
Optimize Google Business Profiles (posts, photos, FAQs, updates)
Continuously test, refine, and improve rankings and traffic

What Success Looks Like (Non-Negotiable Outcomes)

Rankings increase across every target market
Organic leads grow consistently month over month
Website converts at a higher rate
Google Business profiles outperform competitors
Content is being published consistently—and outperforming
You bring new ideas regularly and execute on them quickly
You operate with ownership, urgency, and accountability
You are able to learn and understand the industry, our target market, and can articulate our culture and core values.

Who You Are

1–4 years of marketing experience (agency or in-house)
Strong foundation in SEO (local SEO is a big plus)
Strong writer—you can produce content without outsourcing
Comfortable using AI tools to enhance output
Data-driven—you track performance and adjust quickly
Highly proactive—you don’t wait to be told what to do
Curious—you actively study marketing, trends, and competitors
Comfortable in a fast-moving, entrepreneurial environment

Who This Is NOT For

Someone who prefers remote work
Someone who waits for direction instead of bringing ideas
Someone who only wants to manage instead of executing
Someone who is not actively learning and evolving
Someone who is looking for a short-term opportunity

Why Join Peak Property Management

You will own the marketing function at a high-growth company
Your work will have direct, measurable impact on the company and the industry
You will be part of a company focused on being best in market
You will have the opportunity to grow into leadership as we scale

Benefits

Health, dental, vision
401(k) with matching
PTO + holidays
Life insurance
Career growth opportunities

Final Note

We are not looking for someone to “help with marketing.”

We are looking for someone to improve and drive it!

Peak Property Management

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Marketing Manager