Marketing Manager (SEO, Content, Digital Growth)
Location: Richmond, VA (In-Office Position)
Compensation: Full-Time, $55,000–$65,000 + growth upside
About the Opportunity
Peak Property Management is building one of the most dominant residential property management brands in Virginia and we are looking for a hands-on Marketing Manager to help us win locally in every market we operate in.
This is for someone who:
- Wants to own the marketing function
- Brings ideas proactively, not just execution
- Thrives in-person, embedded with the team and the business
- Studies the craft and stays ahead of trends without being asked
- Loves working with others and doing their part to support a strong team.
- Is well-rounded and resourceful
You will be responsible for improving and executing the strategy that drives our organic growth, digital presence, and brand authority across multiple markets.
There is no layer above you. You are the driver and the team will rely on you to create and carry the company's marketing initiatives.
What This Role Really Is
- You are the internal marketing engine
- You are in the office, collaborating, filming, brainstorming, and executing
- You are proactively bringing ideas weekly, not waiting for direction
- You are deep in the industry, learning competitors, trends, and opportunities
- You are both strategist AND doer
If you prefer constant direction or remote work this will not be a fit.
Core Responsibilities
Content & Brand Building
- Create blogs, web copy, captions, and long-form content
- Generate content ideas from real operations (not just theory)
- Capture content in the field when needed (properties, team, etc.)
- Direct video and creative assets with editors/designers
- Not just post content, but can optimize the content posted for strong and effective engagement and visibility.
- Manage newsletter and ebook campaigns
Reputation & Authority
- Own review strategy and online reputation
- Improve ratings, responses, and overall sentiment
- Expand presence on platforms like Reddit and niche communities
Podcast & Distribution Support
- Optimize podcast content for SEO and discoverability
- Write descriptions, titles, and supporting content
- Help expand reach through organic channels
AI & Modern Search (AIO)
- Leverage AI tools to improve content, visibility, and efficiency
- Stay ahead of how AI is changing search and discovery
- Implement new strategies without needing permission
SEO & Organic Growth (alongside an outsourced SEO team)
- Own and execute SEO strategy across all markets
- Build location-specific dominance in local search
- Perform keyword research, competitor analysis, and content planning
- Write and publish high-quality, SEO-optimized content
- Optimize Google Business Profiles (posts, photos, FAQs, updates)
- Continuously test, refine, and improve rankings and traffic
What Success Looks Like (Non-Negotiable Outcomes)
- Rankings increase across every target market
- Organic leads grow consistently month over month
- Website converts at a higher rate
- Google Business profiles outperform competitors
- Content is being published consistently—and outperforming
- You bring new ideas regularly and execute on them quickly
- You operate with ownership, urgency, and accountability
- You are able to learn and understand the industry, our target market, and can articulate our culture and core values.
Who You Are
- 1–4 years of marketing experience (agency or in-house)
- Strong foundation in SEO (local SEO is a big plus)
- Strong writer—you can produce content without outsourcing
- Comfortable using AI tools to enhance output
- Data-driven—you track performance and adjust quickly
- Highly proactive—you don’t wait to be told what to do
- Curious—you actively study marketing, trends, and competitors
- Comfortable in a fast-moving, entrepreneurial environment
Who This Is NOT For
- Someone who prefers remote work
- Someone who waits for direction instead of bringing ideas
- Someone who only wants to manage instead of executing
- Someone who is not actively learning and evolving
- Someone who is looking for a short-term opportunity
Why Join Peak Property Management
- You will own the marketing function at a high-growth company
- Your work will have direct, measurable impact on the company and the industry
- You will be part of a company focused on being best in market
- You will have the opportunity to grow into leadership as we scale
Benefits
- Health, dental, vision
- 401(k) with matching
- PTO + holidays
- Life insurance
- Career growth opportunities
Final Note
We are not looking for someone to “help with marketing.”
We are looking for someone to improve and drive it!
