Description

The Marketing Coordinator will be responsible for assisting the Marketing Director with a wide range of administrative and marketing support duties related to the daily operations of the marketing department, including but not limited to: managing company social media, planning trade shows and other industry events, designing, creating and distributing marketing collateral, publishing a company newsletter, using a Customer Relationship Management (CRM) database, and conducting market research as needed.

Social Media

Essential Tasks and Responsibilities

Research audience preferences and discover current trends.
Create engaging text, image and video content.
Design posts to sustain readers’ curiosity and create buzz around new products.
Measure web traffic and monitor SEO.
Stay up-to-date with changes in all social platforms ensuring maximum effectiveness.
Report on online reviews and feedback from customers and fans.
Develop an optimal posting schedule, considering web traffic and customer engagement metrics.
Train co-workers to use social media in a cohesive and beneficial way.

Marketing Support

Assist with coordinating travel for key employees.
Plan meetings, events and tradeshows by identifying, assembling, and coordinating requirements as well as event coordination, scheduling and travel.
Input, maintain and report on customer data in the CRM.
Conduct and analyze market research.
Attend key conferences/trade shows/industry events and manage booth, answer questions and coordinate details during the event.

Creative Design

Ability to work autonomously and to collaborate fully as a team player.
Support the sales team by providing innovative marketing collateral.
Assist with writing and delivering press releases.
Write, design and maintain content for company newsletters and company website.
Assist with the development and implementation of key marketing projects.
Prepare and assist with the development of marketing collateral and presentations.
Ability to pay close attention to details, and present good planning, organization, and time management skills.
Ability to work in a team environment and willingness to assume additional or new responsibilities readily.
Ability to maintain regular attendance as per work schedule agreed with manager (may require working an adjusted work schedule based on project assigned and work overtime if warranted).
Ability to comply with applicable laws and regulations and Company policies and procedures.

Job Requirements

Proficient with Microsoft Office: Word, Excel, Publisher, PowerPoint
Proficient with Adobe Acrobat, Illustrator, InDesign and Photoshop
Professional appearance and demeanor
Self-starter, confident, energetic, creative and innovative
Ability to work in a team and take direction
Strong and Effective verbal and written communication skills
Excellent copywriting skills, including ability to write reports, business correspondence and presentations
Highly organized with attention to detail
Sound understanding of the principals of marketing
Strong understanding of new technologies and how they can be applied to marketing
Ability to perform multiple tasks under pressure with simultaneous deadlines
Other duties as assigned

Work Environments and Physical Demands

Spends 90% of the time in an office environment and 10% travel to company marketing events.
Required to sit, use hands to finger handle or feel, reach with hands and arms and talk or hear.
Occasionally required to stand, walk, stoop, kneel or crouch.
Occasionally life and or move up to 25 pounds.
This jobs specific vision abilities include close vision, distance vision, color vision and the ability to adjust focus.

Percheron, LLC

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Marketing Coordinator