Next Lives at the University of Cincinnati

Founded in 1819, the University of Cincinnati ranks among the nation’s best urban public research universities. Home to more than 53,600 students, 12,000 faculty and staff, and over 360,000 living alumni, UC, a Carnegie 1 institution, combines research prowess with a physical setting The New York Times has called “the most ambitious campus design program in the country." UC's momentum has never been stronger as the anchor of the Cincinnati Innovation District, the oldest cooperative education (co-op) program in the country with students earning $94 million annually through paid experiences, an academic health system, and as a member of the Big 12 Conference. The university contributes $10.6 billion in economic impact to the city and $22.7 billion to the state of Ohio. At UC, next is all of us. Learn more at uc.edu.

UC is a mission-driven organization where we are committed to student success and positively transforming the community through scholarship and service. We thrive on innovation, making an impact, and fostering an environment where staff and faculty are key contributors to UC’s success.

Position Overview

The Marketing Fellow leads the strategic promotion of WBLI programs, workshops, and initiatives across campus. This role focuses on marketing strategy, storytelling, and audience engagement to ensure Institute programming reaches students, faculty, and partners effectively.

The Marketing Fellow collaborates closely with the WBLI Director, Assistant Director, Design Fellow, Experience and Ambassador teams and Alumni group to ensure messaging aligns with the Institute’s mission of developing principled student leaders.

In addition, the Marketing Fellow will recruit, manage, and lead a small marketing team of student contributors to support content creation, event promotion, and campus outreach. These creators may be from any of the student teams of the institute.

This is more than a job; it's a leadership development experience with a team. This posting will remain open for a minimum of two (2) weeks and may remain open longer based on application volume and hiring needs.

Primary Duties

Marketing Strategy

Develop and maintain a comprehensive marketing strategy for WBLI programming and initiatives.
Identify key audiences and determine the best channels to reach them (social media, newsletters, campus partnerships, etc.).
Track engagement and continuously refine marketing efforts to improve visibility and participation.

Marketing Team Leadership

Recruit and build a WBLI Marketing Team consisting of students interested in marketing, communications, and storytelling.
Delegate marketing tasks such as content creation, event promotion, and campaign support.
Lead team meetings and ensure marketing initiatives are executed effectively.

Social Media Management

Manage WBLI’s Instagram and LinkedIn accounts.
Plan, schedule, and execute weekly content highlighting:
- Leadership workshops
- Student teams
- Program outcomes
- Events and partnerships
Coordinate posting schedules and monitor engagement analytics.

Additional Primary Duties

Promotion and Campus Outreach

Collaborate with the Design Fellow to ensure marketing campaigns are visually cohesive and consistent with WBLI branding.
Coordinate distribution of promotional content across campus.
Work with colleges, external partners, and the Ambassador team to amplify Leadership Institute messaging.
Manage orders for WBLI promotional materials including:
- Signage
- Business cards
- T-shirts
- Event materials
Ensure materials are produced and delivered in a timely manner.

Newsletter Coordination

Oversee the Newsletter with the Director and Assistant Director.
Gather stories, updates, and photos from WBLI staff and ambassadors.
Manage the editorial timeline and ensure timely publication.

Reporting and Communications

Project Manage and Direct the creation of the Annual Report.
Work with leadership to collect stories, metrics, and program highlights, work with the Design fellow as well.

Recurring Responsibilities

Weekly

Social media posting (Instagram and LinkedIn)
Attend WBLI team meeting

Monthly

Coordinate promotion of upcoming events
Track engagement and adjust marketing approach

Per Semester

Manage WBLI Newsletter
Contribute to Annual Report content
Manage Annual Report Project

Minimum Requirements

High School Diploma or GED
Enrolled at a post-secondary institution or a secondary school.
Enrolled at least part-time (one or more credit hours if at a post-secondary institution), except for summer term, or will be a registered student during the next academic term.
Must be at least 16 years of age.
“Enrollment” shall include:
- The period between two successive terms for which the student is enrolled.
- The one “off” term in each academic year in which the student is not enrolled. Student employee status may be retained for one additional term following either graduation or withdrawal from enrollment.

Key Skills

Strategic marketing and communication skills
Social media management and analytics
Strong writing and storytelling ability
Organization and project coordination
Ability to collaborate across teams and campus partners

Application Process

Upload your CV/Resume
Upload a Cover Letter

UC is an E-Verify employer. If hired into this position, you will be required to provide satisfactory proof of employment eligibility by providing acceptable, original forms of identification for employment verification via the Federal I-9 employment verification process. Click here for a list of acceptable documents.

As a UC student employee of an Ohio public institution, you will not contribute to the federal Social Security system, other than contributions to Medicare.

Hourly Pay Rate: $14-18/hour

To learn more about student employment at The University of Cincinnati, please click here.

To learn more about why UC is a great place to work, please visit our Careers Page.

Important: To apply for a student position, you must create a profile and submit a complete job application through the UC applicant portal. We are unable to consider “easy apply” applications submitted via other websites, including Handshake. For questions about the UC recruiting process or to request accommodations with the application, please contact UC HR at jobs@uc.edu.

Equal Opportunity Employer. Building a workplace where all qualified applicants will receive consideration for employment, including Individuals with Disabilities and Protected Veterans.

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University of Cincinnati

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