Roster manages the hiring process for the top global creators and brands. Do Good, a purpose-driven media company backed by award-winning CBS journalist David Begnaud with over 2 million followers, is on the hunt for a strategic, creative, and analytics-driven Head of Social to lead their social media growth across platforms! We're helping them fill this position.
If you're passionate about inspiring stories of human kindness and can lead social growth strategies that turn everyday heroes into viral sensations, this is the right role for you.
The role: Do Good transforms user-submitted stories into soul-stirring content across social, broadcast, and branded platforms. They partner with brands that want to be part of something meaningful—and measurable, with a mission to turn small acts into big impact.
Your job? Build and execute a playbook for viral, mission-driven storytelling at scale, leading social media growth across platforms with a primary focus on Instagram and Facebook. This is not just a content role—it's a leadership position designed for someone who knows how to scale social channels, build repeatable content systems, and grow a brand that inspires millions.
Here's what you'll be working on
- Building and leading the overall social content strategy across Instagram, Facebook, YouTube, TikTok, and YouTube Shorts
- Developing repeatable, scalable formats to convert 300+ monthly user-submitted stories into compelling short-form content
- Collaborating with the production team to ensure fast-turn, high-volume video creation
- Owning channel performance metrics and continuously iterating based on data insights
- Leading efforts to grow Do Good's social footprint from 2M to 5M+ followers
- Managing and mentoring the social team and overseeing relationships with freelancers
- Aligning with branded entertainment, production, and newsletter teams
Ideal candidate will:
- Have 7+ years in social media management, growth, or audience development—ideally within a content brand, media startup, or creator-led business
- Demonstrate proven success growing multiple social channels to 1M+ followers
- Show deep understanding of short-form storytelling formats and platform algorithms
- Be a rare hybrid of sharp creative instincts and performance mindset
- Live and breathe all social platforms
- Be able to build systems for high-volume content creation with limited resources
- Be familiar with technology and production solutions to increase efficiency (interest in AI a plus)
- Be deeply aligned with Do Good's purpose—believing in the power of kindness and understanding how to make it resonate in digital culture
Position: Initially monthly role with option to full-time contract for the right person.
Compensation: USD 7K -9K/month
Do Good team is using Roster to track and manage all applicants. If you're shortlisted, we'll send you an email for the next step, and we'll personally help you flag your profile to the creator and provide tips on how to optimize your application to impress the Do Good team and other brands hiring on Roster.
Alternatively, you can apply directly here with a cover letter and add your relevant experience: https://app.joinroster.co/jobs/3fc335d2-92b8-4390-b040-7fc01228e194/details
About Roster: Roster is an AI-powered platform that helps match creators with talent with specific experience in the social media industry. We don't take a cut from your earnings and are already home to thousands of creatives who have found full-time and freelance opportunities through our platform. Our founding team has a combined 10+ years of experience working with creators, and we are on a mission to build the best job platform for the creator economy.
