Marketing and Content Strategist

Meristem • Full-time • Fair Oaks, CA, US • $65k - $75k / year • 1w ago

This isn’t just a job, it’s a calling!

Our mission at Meristem is to prepare young adults on the autism spectrum to build a strong sense of self, develop an enhanced social capacity, and create a life of increased social and economic independence. We strive to create a world where the unique capabilities of adults on the spectrum are respected and appreciated. We facilitate the ability of adults with autism to have full and meaningful lives, with ample opportunities for mainstream employment and independent living.

We operate a small college-like campus in Fair Oaks that houses many of our students full-time. We are seeking an experienced marketing/communications professional who is creative and dedicated to Meristems’ mission. The Marketing and Content Strategist is responsible for developing, creating, and sharing Meristem’s transformative work across Meristem’s website, social media, and public outreach. The ideal candidate is highly motivated, a self-starter, and strategic, with a proven track record of implementing successful marketing initiatives. As an integral team member, the Marketing and Content Strategist isresponsive to program needs and creatively markets Meristem’s social enterprise businesses, including the Meristem Cafe and the Transformative Autism Program (TAP).

Meristem is a great place to work and grow. We all work together, motivating those around us with our commitment to high standards. At Meristem, we have a terrific work culture and provide the opportunity to work in a beautiful setting with an amazing purpose.

Location: 9200 Fair Oaks Blvd. Fair Oaks, CA 95628
Status: Exempt, Full-time
Schedule:     Monday–Friday 8:00 am – 5:00 pm (some evenings/weekends for
                               occasional development events)

Our compensation shows how much we value our team!

Salary:             $65,000 - $75,000 annually

Job Responsibilities:

Content Creation & Storytelling

Develop and manage a content calendar aligned with strategic priorities for Meristem, Transformative Autism Program (TAP), and Meristem Cafe
Capture original photos, videos, and student/partner stories to create reels, blog posts, newsletters, and social media content
Lead social media engagement across Instagram, Facebook, and LinkedIn; track and optimize post-performance for all Meristem brands
Manage podcast and video series promotion, lead editing and distribution
Write, design, and distribute monthly newsletters and digital updates across internal and external audiences
Layout and distribute the Meristem Monitor, a weekly email newsletter to Meristem families and staff
Support Meristem public relations under the leadership of the Development Director by drafting press releases and maintaining media lists

Website & Digital Marketing

Maintain and update the meristem.pro, tapautism.org, and meristemcafe.com websites (WordPress)
Coordinate email campaigns and segmented list outreach
Track analytics and make data-informed adjustments to improve engagement

Event & Social Enterprise Marketing

Design digital and print materials for events, campaigns, and social enterprise promotions.
Drive event marketing strategy to increase attendance and visibility for campus events and
fundraisers
Develop compelling marketing for Meristem’s Cafe, herbal product line, and campus bed and
breakfast (B&B)
Represent Meristem at public events; attend and document key moments (occasional
evenings/weekends)
Oversee Meristem collateral and branded material, and coordinate reorders

Strategic Collaboration

Collaborate across departments to identify “story-worthy” moments
Support sponsorship, benefit delivery, and donor communications alongside the Development Team
Coordinate with contractors for web design, graphic design, or PR support as needed
Contribute to student enrollment, donor engagement, scholarship outreach, and employer outreach strategies

Qualifications:

3-5 years of experience in a marketing or communications role
Experience with WordPress CMS and email marketing tools like MailChimp, including SEO and web accessibility standards
Experience with graphic design principles and tools like Canva and Adobe Suite, including video editing software
Proficient in Google Suite (Gmail, Google Docs, Sheets, etc.) and customer relationship management databases, i.e., Bloomerang
Knowledgeable of social media best practices
Maintain and enforce photo permission records
Superior verbal and written communication skills
Ability to think of creative solutions in evolving situations
Engage in regular self-development work as a part of the Meristem culture
Ability to live 50 pounds
Ability to move in uneven terrain on campus as needed to capture content
Initiate research and evidence-based assessment of marketing strategies
Lived experience with or interest in the neurodiverse/autistic population
Ability to learn and understand Waldorf education principles and approaches – preferred