Join our mission-driven team as a Digital Marketing & Social Media Intern and help amplify the voices of Atlanta's incredible artists while building a movement that values community over profit. You'll develop comprehensive digital marketing skills by creating compelling content that showcases intimate live music experiences, educates audiences about artist economic justice, and builds an engaged community around our artist-first values.
This internship offers hands-on experience in nonprofit storytelling, social media strategy, and community engagement while contributing to meaningful change in how artists are supported and compensated. You'll work directly with our leadership team to develop content that not only promotes concerts but advances our mission of creating sustainable economic opportunities for musicians.
Learning Objectives
By the end of this internship, you will have developed:
- Advanced skills in platform-specific content creation for Instagram, Facebook, and YouTube
- Understanding of nonprofit storytelling and mission-driven marketing strategies
- Experience with audience analytics, engagement metrics, and social media ROI measurement
- Knowledge of brand voice consistency and visual identity management for arts organizations
- Competency in integrated marketing campaigns that drive both awareness and action
- Understanding of artist advocacy and the economics of live music
- Professional network within Atlanta's arts and nonprofit communities
Key Responsibilities
Content Creation & Strategy
- Develop and execute monthly content calendars aligned with concert schedule and organizational goals
- Create engaging posts, stories, reels, and graphics that reflect Snug Concerts' grassroots yet professional brand voice
- Write compelling captions that educate audiences about artist economic justice while promoting intimate concert experiences
- Collaborate with photographers and videographers to curate visual content that captures the magic of our events
- Design graphics and promotional materials using brand guidelines and available design tools
Community Engagement & Growth
- Manage daily community engagement through thoughtful responses to comments and direct messages
- Monitor and analyze engagement metrics, preparing monthly performance reports with insights and recommendations
- Research and engage with Atlanta music community, local artists, and aligned organizations to expand reach
- Assist with email newsletter creation and distribution via Mailchimp, including audience segmentation strategies
- Cross-promote content with artists and community partners to amplify mutual support
Mission Advancement
- Create educational content about fair artist pay and the economics of live music
- Develop storytelling campaigns that highlight artist experiences and community impact
- Document and share the authentic connections formed at Snug Concerts between artists and audiences
- Support fundraising campaigns and donor appreciation initiatives through strategic social media content
Mentorship & Professional Development
- Weekly one-on-one meetings with Co-Founder/Executive Director for strategic guidance and skill development
- Participation in organizational planning discussions and marketing strategy sessions
- Access to Atlanta arts and nonprofit professional networks through introductions and event invitations
- Portfolio development support with feedback on content creation and campaign strategy
- Professional reference and letter of recommendation upon successful completion
- Potential pathway to paid Program Manager role based on performance and organizational growth
Ideal Candidate
Academic Background
- Current undergraduate or graduate student in Marketing, Communications, Digital Media, Arts Administration, or related field
- Coursework in social media marketing, content creation, or nonprofit communications preferred
- Interest in arts advocacy, community organizing, or social impact work
Skills & Experience
- Strong writing abilities with attention to voice, tone, and audience engagement
- Familiarity with Instagram, Facebook, and YouTube content creation and best practices
- Basic design skills using tools like Canva, Adobe Creative Suite, or similar platforms
- Understanding of social media analytics and willingness to learn data analysis
- Self-motivated with excellent time management and ability to meet deadlines consistently
Personal Qualities
- Genuine passion for live music and understanding of challenges facing working musicians
- Alignment with Snug Concerts' values of community, fairness, and artistic integrity
- Creative thinking balanced with strategic approach to content and campaign development
- Professional communication skills and collaborative work style
- Cultural competency and commitment to inclusive, community-centered programming
What You'll Gain
- Real-world experience building a social media presence for a growing nonprofit organization
- Published content across all Snug Concerts digital platforms with clear attribution for portfolio development
- Behind-the-scenes access to Atlanta's intimate music scene and networking with local artists
- Understanding of nonprofit operations, fundraising, and community engagement strategies
- Professional mentorship from experienced arts administration and marketing professionals
- Skills in mission-driven storytelling and values-based marketing that translate across industries
- Strong professional references and potential connections to paid opportunities in Atlanta's arts sector
Selection Process:
- Selected candidates invited for virtual interview (30-45 minutes)
- Final candidates may be asked to complete a brief content creation exercise
- Decision communicated within two weeks of interview
- Orientation and onboarding scheduled before semester start
Questions? Contact us at internships@snugconcerts.org or visit www.snugconcerts.org to learn more about our mission and upcoming events.
Snug Concerts is an equal opportunity organization committed to building a diverse team that reflects the communities we serve. We encourage applications from students of all backgrounds, especially those from historically underrepresented groups in arts administration and digital marketing.
