About the Role
The Business Development Coordinator is the operational linchpin of VSA’s Growth Engine. You’ll manage and optimize the interconnected tech stack that powers VSA’s proactive marketing and outbound ecosystem — ensuring the stack works seamlessly to generate, nurture, and convert high-quality leads. You’ll also support the execution and reporting of the Growth + Marketing Plan, ensuring every campaign, lead, and outbound effort is tracked, measurable, and revenue-linked. This is an ideal role for a detail-driven, analytically minded builder who thrives on systems, precision, and operational excellence, and wants to play a key role in scaling an agency’s growth infrastructure.
Responsibilities:
Growth engine operations
- Manage the day-to-day operation of the Growth Engine tech stack:
- Coordinate content + SEO analytics and web performance tracking.
- Monitor inbound traffic and identify ICP-aligned accounts.
- Maintain CRM (HubSpot) data integrity, manage automation workflows, and ensure campaign attribution.
- Track buying signals and help prioritize target accounts.
- Own list hygiene and segmentation across all systems — keeping ICP (Ideal Client Profile) tiers accurate, current, and prioritized.
Support outbound efforts:
- Campaign setup and QA, ensuring automation, triggers, and follow-ups are compliant and executed flawlessly.
Marketing and growth support
- Partner with Growth and Marketing leadership to support the execution of the Growth + Marketing Plan, including campaign setup, attribution tagging, and KPI tracking.
- Support conference and event lead capture.
- Upload and manage lists, tag campaign codes, and align outbound follow-ups.
- Set meetings for conferences.
- Collect and track market intelligence for the growth team, organizing and categorizing sales lead information.
- Assist in sales collateral, proposal development, and meeting preparation.
- Assist in tracking thought leadership and PR outputs (SEO tagging, gated content, newsletter management).
- Maintain cadence for reporting cycles — weekly Growth Standups, monthly channel reviews, and quarterly pipeline forecasts.
- Stay informed about industry trends, competitive landscape, and emerging technologies to effectively position our consultative services and refine outbound strategies.
Data and reporting
- Maintain CRM accuracy and integrations across all platforms in the tech stack.
- Build and update dashboards for:
- MQL/SQL volume by channel.
- Outbound engagement and conversion rates.
- Lead-to-meeting velocity.
- Pipeline attribution and ROI by source.
- Surface insights and opportunities for optimization and identify friction points and efficiency gaps.
Qualifications
- BA/BS degree in a related field.
- 3+ years of business-related or client-facing experience; background in sales, marketing, consulting, or media is a plus.
Required Skills
- Strong project management and organizational skills.
- Excellent communication and stakeholder management abilities.
- A proven track record of exceeding goals and striving to be a top performer.
- Self-motivated, analytical, and highly detail-oriented.
- Comfortable navigating ambiguity and pace — thrives in a dynamic, evolving environment.
- Professional presence with the ability to represent VSA in client-facing interactions.
- Positive, resilient mindset with a passion for learning and growth.
- Strong time management and prioritization skills with a bias toward action.
- Experience working with Salesforce, HubSpot, or other CRM platforms.
- Prior experience with Inside Sales, B2B Sales, Lead Generation, and Prospecting is a strong plus.
Preferred Skills
- Success Looks Like
- The Growth Engine tech stack operates as a unified, insight-driven system.
- Outbound consistency and cadence compliance improve across the team.
- CRM and attribution reporting are automated, accurate, and actionable.
- Campaigns launch on time and lead data flows cleanly from capture to conversion.
- The Growth team makes faster, smarter, data-informed decisions that drive measurable revenue outcomes.
Equal Opportunity Statement
VSA Partners is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive, equitable environment for all employees. All employment decisions are made based on qualifications, merit and business need.
