The Director of Outreach is responsible for growing, shaping, and maintaining a Communicare’s reputation and brand. This includes identifying media opportunities, maintaining existing media relations, and promoting positive public awareness of the company and mental health through external communications.
Responsibilities
- Develop and implement outreach campaigns around the topics associated with mental health and substance abuse.
- Collaborate with the administrative staff in order to ensure appropriate information is being distributed.
- Prepare and distribute press releases
- Write and record outreach radio ads
- Organize outreach events within the communities we serve.
- Organize outreach activities at state level conferences.
- Seek outreach events throughout the region to ensure knowledge of the services we provide as well as reduce the stigma surrounding mental illness and substance abuse.
- Create outreach material to be printed and distributed, including using graphic design software.
- Maintain outreach item inventory and ensure that all offices within the region have access to inventory
- Maintain all social media platforms ensuring relevant, daily content is published
- Maintain and grow relationships with other media outlets throughout the region to ensure news coverage at events, both prints and other events.
- Develop and maintain positive business relationships with other agencies throughout the region.
- Train organizations about mental health, substance abuse, and suicide prevention using evidenced based training curriculum.
- Maintain training calendar for all outside outreach training.
- Ensure that training packets are created, ensuring appropriate outreach items are included in all packets.
- Creating and maintaining an internal employee newsletter highlighting specific programs throughout the agency.
- Creating and distributing external newsletter through a newsletter program such as MailChimp- this will include maintaining an accurate email contact list
- Ensure collection of letters of support from key stakeholders throughout the community when administration prepares a new grant application
- Ensuring web content is accurate/relevant, and working with web designers to ensure the website is working appropriately.
- Creation of monthly blog posts to help bring awareness of programs that are offered by Communicare and to help reduce the stigma surrounding mental illness and substance abuse.
- Extensive travel throughout the region will be necessary with some travel throughout the state
- Help ensure all federal data associated with training is collected and reported appropriately.
- Be the main contact for NSPR until the contract expires
- Be able to adjust to cultural norms based on the audience to whom you are presenting.
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