Job Responsibilities
Reporting to the Dean, the Director of Communications & Marketing leads the development and implementation of all marketing and communications strategies for the College of Visual and Performing Arts (CVPA). Incumbent produces communications to promote and support co-curricular and educational programs, special events, reporting, student recruitment, and community, donor and alumni engagement.
- Leads all communications and marketing strategies for CVPA, increasing visibility and engagement across regional/national audiences.
- Designs and produces digital and print promotional materials for recruitment and marketing of CVPA programs and events.
- Maintains up to date, visually dynamic college catalog and website aligned with promotion, accreditation, recruitment and audience engagement goals/needs.
- Designs and produces the college’s bi-monthly newsletter.
- Develops video and photo assets for archive and marketing.
- Manages donor communications, alumni engagement and fundraising initiatives in collaboration with University Advancement and Alumni Relations.
- Develops targeted social media strategies and digital ads.
- Engages with and provides accurate and timely information to media outlets and social channels; generates and responds to social media posts; and writes press releases.
- Coordinates and promotes specific college and community events and activities, including open houses, recruitment initiatives, fundraising activities and community events.
Minimum And Additional Requirements
- Bachelor’s degree in marketing, communications, graphic design or an arts-related discipline.
- At least two years of relevant experience.
- Proficiency with Adobe Creative Suite and Microsoft Office Suite.
- Expert knowledge of marketing and design principles, strategies and best practices.
- Understanding of brand management and the ability to design and produce materials and other collateral that ensure consistency.
- Exceptional graphic design skills.
- Effective oral and written communication skills and the ability to produce and edit a range of engaging written and electronic content for diverse audiences.
- Effective project and time management skills, including the ability to meet deadlines while working on multiple concurrent projects.
- Ability to lead a design team.
- Ability to supervise and mentor student interns.
- Sufficient technical ability to quickly master software, web management systems, and data collection and reporting tools.
- Strong interpersonal skills and the ability to establish and maintain effective working relationships with faculty, staff, students, alumni, donors, media outlets and the general public.
Preferred Qualifications
- Experience in marketing, communications, branding, social media and web design.
- Experience with photography and video editing.
- Experience leading a design team.
Additional Comments
Travel/Overtime Requirements: Occasional evening and weekend work and some regional travel.
Annual Salary/Hiring Range: $51,911 to $55,631; actual salary depends on qualifications.
To apply go to https://winthrop.peopleadmin.com/postings/20387 .