CRM Marketing Specialist

TransCore • Full-time • Nashville, TN, US • 15h ago

TransCore (TRN), a subsidiary of ST Engineering, is seeking an experienced CRM Marketing Specialist to join our team in Nashville, Tennessee.

Summary

TransCore is a global leader in tolling and traffic management technology. We are dedicated to partnering with transportation agencies around the world to deliver innovative solutions that help the traveling public move around more efficiently. To help ensure our customers derive maximum value from our products and services to reach their desired outcomes, we are seeking a CRM Marketing Specialist who shares our commitment to building lasting customer relationships.

Position Overview

The CRM Marketing Specialist will be responsible for implementing and managing TransCore’s CRM system to ensure data integrity, user adoption, and actionable insights. This role will also be integral in facilitating TransCore’s customer success program and will work closely with cross-functional teams, including executive/regional management, marketing, and operations teams, to derive customer relationship insights, enhance client satisfaction, and drive business outcomes. Preference will be given to candidates with experience managing customer relationships within the public sector.

Work arrangement: This is a hybrid role requiring two to three days on-site per week.

Essential duties and key responsibilities: Include the following. Other duties may be assigned.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Lead implementation and administration of HubSpot CRM to keep stakeholders apprised of client relationships status, individual needs, key personnel, current and upcoming projects, and assorted metrics
Configure, customize, and maintain CRM workflows, dashboards, and integrations
Ensure accurate data entry and integrity across all customer records
Partner with internal and external stakeholders to develop and deliver CRM training and drive CRM adoption
Generate reports and analytics to support leadership decision-making and business development
Monitor customer health metrics and develop strategies to proactively address risks
Design and implement customer success programs to improve retention and satisfaction
Partner with stakeholders to execute ongoing customer engagement initiatives, including the annual client engagement survey, annual customer meeting, and trade events
Establish a customer success calendar to more effectively manage customer touchpoints and stakeholders
Work with operations stakeholders to develop individual action plans to improve client relationships and more effectively manage and communicate with customers
Partner with marketing and communications stakeholders to develop a client outreach program and supporting marketing materials (i.e., client email communications, product bulletins, case studies, white papers, newsletter, etc.)
Travel may be required up to 25 percent of the time.

Required Skills & Experience

Bachelor's or master’s degree in business administration, Marketing, Communications, or a similar field.
Minimum of 3-5 years of experience in client relationship management.
Proven experience with implementing and maintaining CRM platforms (HubSpot preferred).
Proficiency with Microsoft 365 Office Suite.
Strong understanding of customer success principles and best practices.
Demonstrated success working on customer engagement initiatives and improving customer satisfaction through proactive engagement.
Excellent analytical and reporting skills.
Excellent oral and written communication skills, including the ability to craft and deliver high-value messaging to team members and clients.
Skilled at engaging with internal and external stakeholders at all organizational levels.
Ability to engage with internal and external stakeholders across organizational levels and function as part of an interdisciplinary team.
Ability to analyze problems, determine root cause, and identify and implement solutions.
Ability to influence others and move a team toward a common vision or goal.
Ability to present ideas in a variety of ways depending upon audience and context.
Strong active listening skills and interpersonal skills.
Strong presentation skills
Able and willing to travel for business up to 25 percent of the time.

Desired Skills

Familiarity with Tolling, Intelligent Transportation Systems (ITS), or Civil Engineering Industry.
CRM Certification (s).

Physical Demands/Work Environment

While performing the duties of this job, the employee may be seated for extended periods of time. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee may occasionally lift and/or move up to 15 pounds. The noise level in the work environment is usually moderate.