What is Teachable?Teachable is the platform for experts and businesses who take education seriously. In a world where anyone can ask AI for information, we're the home for those who educate with purpose, modernity, and humanity. We help experts and businesses scale their impact and operations through courses, coaching, and digital downloads that students actually love. From a finance expert teaching Python for investment analysis to a multilingual coach offering business Spanish for executives, Teachable powers human-led learning that drives student trust, connection, and results. With a sleek, intuitive interface and AI as a time-saving partner, the platform enables transformative education rooted in real-world experience. Teachable experts have lived it—that's why they teach it.Are you ready to join a dynamic, cross-cultural team at an exciting turning point in our company’s journey? Part of the global Hotmart Company portfolio,
whose platforms have helped creators, experts, and businesses earn more than $10 billion, Teachable continues to cement itself as a true industry leader. Together, Teachable and Hotmart are delivering market-leading products that prioritize student outcomes, business growth, and flexibility. If you have big ideas, relish the chance to challenge convention, and deeply believe in the power of real-world learning to shape the future, we want you on our team!
About the Brand & Content TeamOur Brand & Content team is a group of social media experts, newsletter writers, designers, and copywriters – all working together to build a world-class brand creators love. We focus on growing Teachable’s reach, connecting with new and existing audiences, and using content, design, and in-person experiences to drive awareness, generate leads, and deepen engagement.
The RoleWe’re looking for a Social Content Manager (Social Media Specialist ) who acts as a strategic ecosystem builder, not just a channel operator.
This role owns the strategy, programming, execution, optimization, and evolution of Teachable’s social presence. You will design and manage a cohesive social system – balancing brand storytelling, product education, partnerships, community engagement, and experimentation – while proactively identifying opportunities to grow reach, relevance, and impact.
You’ll report to the Content Strategy Lead and collaborate closely with Brand, Product Marketing, Partnerships, Events, and Creator teams to ensure social media is tightly integrated into Teachable’s broader marketing engine.
What You’ll OwnSocial Strategy & Programming Architecture- Own Teachable’s social programming strategy, ensuring a balanced mix of content across:
- Branded franchise series (~30%)
- Product-related messaging (~25%)
- Partnerships & events support (~25%)
- Brand & experimental content (~20%)
- Define what posts where, when, and why – with clear rationale behind cadence, formats, and platforms.
- Build and maintain a programming taxonomy and content mix model that tracks volume, frequency, and performance weekly and monthly.
- Continuously evolve the mix based on performance data, audience behavior, and business priorities.
Proactive Campaign & Content Leadership- Proactively build social campaigns around major brand moments (launches, events, seasonal initiatives).
- Pitch ideas ahead of time with clear creative direction, timelines, and distribution plans.
- Come prepared each week with a POV on:
- What’s publishing
- Why it matters
- What success looks like
- Take full ownership of social momentum – driving ideas forward without waiting for requests or approvals to start, and staying close to what’s trending and/or is culturally relevant for Teachable
- Have comfortability being the "face of the brand” on socials (as needed); experience with being on-camer
Content Creation, Franchises & Experimentation- Create and publish social-first content across Instagram, LinkedIn, TikTok, YouTube, X, and emerging platforms.
- Own Teachable’s short-form (Reels, Shorts, TikTok) and long-form (YouTube) franchise content strategy, from creative direction to platform placement to iteration.
- Balance experimentation with discernment (test new formats and tools early, kill or refine concepts that underperform)
- Establish and maintain standards for social look, feel, hooks, pacing, and storytelling.
- Lead lightweight, scrappy production (office content, IRL capture, UGC-style video, creator POVs).
- Possess basic design skills in Canva and Figma
Platform-Specific Optimization & Judgment- Apply platform-native thinking, recognizing that:
- Repurposed webinar clips may succeed on YouTube Shorts but underperform on Instagram Reels
- Certain franchise concepts are better suited for long-form vs. short-form
- LinkedIn rewards different storytelling than Reels or TikTok
- Take a curator mindset, selecting the right content for the right platform instead of default cross-posting.
- Optimize franchise performance by prioritizing strong hooks and creative fundamentals, leveraging collab posts strategically, and more
Community & Ecosystem Building- Monitor industry conversations and cultural moments relevant to Teachable.
- Engage strategically with creators, partners, and adjacent brands—not just reactively.
- Identify opportunities to participate in timely conversations and amplify internal thought leadership.
- Build a cohesive, human social presence that strengthens Teachable’s relationship with creators.
Measurement, Insights & Systems Thinking- Own social measurement and reporting using Sprout Social.
- Define and track platform-relevant KPIs across channels.
- Translate analytics into clear, forward-looking recommendations, not just summaries.
- Build repeatable reporting systems, dashboards, and documentation (“bibles”).
- Develop AI-assisted and cross-functional workflows to increase output, clarity, and efficiency over time.
What Success Looks Like (6-12 months:)
A successful Social Media Specialist at Teachable will have:
- Established a clear, defensible content mix aligned to brand, product, partnerships, and experimentation.
- Improved average performance through better platform-content fit.
- Refined franchise strategy based on real performance data—not assumptions.
- Reduced low-performing filler content in favor of fewer, stronger posts.
- Become the clear owner of social strategy across teams.
- Created a feedback loop where social insights inform broader brand and content decisions.
What You’ll Bring- 3–5 years managing brand social media, ideally in SaaS, edtech, or the creator economy.
- Demonstrated proactivity and ownership – you don’t wait to be told what to do.
- Strong instincts for short-form video, storytelling, and audience-first content.
- Comfort balancing creativity with structure and experimentation with systems.
- Experience with Sprout Social (analytics and listening).
- Hands-on proficiency with CapCut, Canva, Figma (Adobe Suite a plus).
- Clear strategic thinking – you understand how individual posts ladder up to ecosystem-level outcomes.
Nice to Have: - Experience managing creator or influencer collaborations.
- Familiarity with paid social amplification.
- Comfort on camera or directing creator-facing video content.
- Experience building serialized or franchise-based content.
Additional Details:- This role is open to candidates in the U.S.who can go to our NYC office 1-2 days per week
- Applicants must be currently authorized to work in the United States on a full-time basis.
- For this role, the base salary range is $84,000 - $100,000. Total compensation also includes a competitive benefits package. A salary offer will be determined by a number of factors including experience, skill level, education, internal pay equity, and other relevant business considerations. We review all teammate pay and compensation programs regularly to ensure competitive and fair pay.
While Teachable maintains our NY office for local employees to use, we operate as a remote-first culture in order to give our employees added flexibility. In order to maintain connection and create a community beyond the screen, Teachable holds in-person events throughout the year, where employees and teams can come together for bonding, strategic alignment, goal-setting, and celebrations! Teachable encourages individuals from a broad diversity of backgrounds to apply for positions. We are an equal opportunity employer, meaning we're committed to a fair and consistent interview process. Please tell us in your application if you require an accommodation to apply for a job or to perform your job.
