About The Role
This internship sits at the center of how we tell the story of
Accessibility Verified to destinations and tourism leaders.
As a Content Intern (B2B Growth), you’ll help translate complex accessibility data and verification work into
clear, compelling, DMO-native content. You’ll run an always-on content system across
LinkedIn, Email, and the Accessibility Verified site, using AI tools to draft quickly and applying human judgment to ensure clarity, proof, and brand consistency.
You don’t need prior B2B experience — we’ll teach you the systems. What you do need is curiosity, strong writing discipline, and comfort working iteratively in a fast-moving startup environment.
Reporting & Collaboration
- Reports to: Growth Manager (B2B Marketing Lead)
- Works closely with: B2B Sales, Partnerships & Events, Design Intern.
Mission
Build and operate a repeatable B2B content engine that helps DMOs understand:
- What Accessibility Verified means
- Why it matters for destinations
- How verified data and proof translate into real outcomes
Internship Objectives (6 months)
- Build a consistent B2B narrative for DMOs based on verified data and proof assets
- Ship an always-on LinkedIn and Email cadence supported by a clear content calendar
- Operate an iterative system: publish, measure impact, and improve weekly
What You’ll Work On
2. LinkedIn (Distribution)3. Email (Nurture)4. Content Hub Support (Accessibility Verified website )
- Narrative System (DMO Language)
- Create and maintain a DMO language dictionary (terms, objections, value framing, approved claims)
- Convert existing cases into Success Story templates (problem, intervention, outcomes, proof)
- Translate the Accessibility Index into plain, DMO-native language
- Maintain and execute the content calendar and publishing workflow
- Publish 2–3 posts per week using repeatable formats (carousel, short post, proof snippet, narrative post)
- Repurpose Success Stories into multiple posts and formats
- Draft and coordinate a monthly B2B newsletter and ad-hoc sends
- Maintain a modular newsletter structure with clear CTAs
- Coordinate with the Design Intern on layouts and visuals
- Draft and update hub sections (case studies, proof blocks, FAQs, explainers)
- Ensure consistency between copy, CTAs, and the B2B sales narrative
AI-Native Workflow
- Use AI tools to draft first versions quickly (hooks, copy variants, CTAs, outlines)
- Apply human review for narrative quality, clarity, tone, and proof
- Final review and approval by the Marketing lead before publishing
Tools & Platforms
- Notion (content calendar, briefs, asset library, iteration log)
- LinkedIn (publishing and performance tracking)
- HubSpot (email drafts, scheduling, basic reporting)
- Lovable & Gamma (fast drafts, one-pagers, content structuring)
- ChatGPT (drafting, variants, summaries)
Quality Bar (Must Pass Before Publishing)
- DMO-native language (no internal jargon)
- Proof included (data point, case, quote, or verifiable claim)
- One clear CTA
- Claims are precise and defensible
- Consistent with brand tone and visual system
Expected Mindset
- Proactive and iterative — ships weekly and improves based on performance
- Strong writing discipline — clear, direct, DMO-native language
- Comfortable working with AI to draft fast and refine with a high-quality human filter
Expected Outcomes
By the end of the internship:
- You’ve built and shipped a repeatable B2B content engine across LinkedIn, Email, and web
- You can turn complex accessibility and tourism data into simple, DMO-native messages without hand-holding
- You’re fully fluent in our systems, templates, and AI-native workflow — shipping work we hadn’t even imagined at the start
Location: Hybrid setup - San Francisco-based.
Duration & Commitment: 6 months
Compensation: Unpaid Internship (Stipend)
Reporting & Collaboration: Growth Manager (B2B Marketing Lead)
- Works closely with: Design Intern, B2B Sales, Partnerships, Branding.
