Job Description: Marketing Coordinator
Position Type: Full-Time, Salaried Employee
Location: i-Tech Support, Inc., Ocoee, FL
Overview
The Marketing Coordinator at i-Tech Support Services plays an integral role in strengthening brand visibility, supporting lead generation initiatives, and ensuring consistent execution across marketing channels for our key business units: Managed IT Services, School Technology, and Acumatica Cloud ERP.
This position bridges creative content development, basic graphic design, event coordination, digital marketing execution, CRM maintenance, and cross-department collaboration. Working directly with senior marketing leadership, this role helps plan and support trade shows, webinars, and customer events; produces on-brand visual assets; and ensures campaigns run smoothly and on schedule across platforms.
This is an excellent opportunity for a marketing professional ready to take ownership of day-to-day marketing operations, event logistics, and creative execution while supporting strategic company growth initiatives.
Core Responsibilities
Digital Marketing & Content Execution
- Build, test, and deploy marketing emails, nurture workflows, and newsletter campaigns
- Maintain and clean CRM contact lists, including lifecycle stages, lead statuses, and key properties
- Monitor email and campaign performance and assist with reporting and dashboard updates
Email Marketing & CRM Coordination (HubSpot)
- Build, test, and deploy marketing emails, nurture workflows, and newsletter campaigns
- Maintain and clean CRM contact lists, including lifecycle stages, lead statuses, and key properties
- Monitor email and campaign performance and assist with reporting and dashboard updates
Website, SEO & Content Management
- Upload blog posts, update web pages, and execute content refreshes in WordPress
- Conduct keyword research and support on-page SEO efforts, including titles, metadata, and image alt text
- Perform quality assurance checks on landing pages, forms, and campaign assets
Marketing & Sales Enablement Support
- Assist with the creation and updating of proposal templates, sales presentations, and marketing collateral
- Support lead generation initiatives through outreach templates, promotional assets, and digital campaigns
- Track campaign engagement, identify qualified leads, and coordinate handoff to the sales team
Event & Campaign Coordination
- Support the planning and execution of webinars, trade shows, virtual events, and industry conferences
- Manage event registration, promotional materials, follow-up communications, and post-event reporting
- Coordinate with vendors and assist with promotional item creation and logistics
Market & Competitor Research
- Conduct basic market and competitive research to support campaign and content planning
- Monitor industry trends and summarize insights for internal stakeholders
- Collaborate with ERP, MSP, and Education teams to gather inputs and align messaging
Required
Key Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience
- 3-4 years of experience in a marketing role (internships and part-time experience considered)
- Strong written and verbal communication skills with attention to detail
- Working knowledge of:
- Social media platforms (LinkedIn, Meta Business Suite)
- Canva and/or Adobe Creative Suite
- HubSpot CRM and marketing tools
- WordPress content management systems
- Strong organizational, project management, and multitasking skills
- Ability to work independently in a fast-paced, deadline-driven, and remote environment
Preferred
- Experience in IT, MSP, ERP, B2B, or technology-focused organizations
- Familiarity with marketing analytics tools such as Google Analytics, Piwik Pro, or email performance platforms
- Experience using AI tools to support marketing content creation and optimization
Benefits
You will be eligible for immediate enrollment into our benefits program with a lead time that ranges between thirty (30) and sixty (60) days before coverage begins.
Highlights of the current benefits are as follows:
- Medical, dental, and vision insurance with competitive plan options
- 401K plan + employer match + immediate vesting
- Employer paid long-term disability insurance + life insurance
- 22 days off per year (15 days of accrued PTO + 7 paid holidays)
- 6 weeks paid parental leave
- Company issued laptop
- Company paid training as necessary
