Reporting to the Chief Content and Live Media Officer, the Flow Space Editorial Director is responsible for overseeing the growth and ongoing impact of SHE Media’s health brand Flow Space. Launched in March 2023 at SXSW, Flow Space serves to educate and connect women in their third life chapter and beyond. Flow Space integrates science and stories that inspire women to invest in their whole life health.
The role of Editorial Director will oversee the current team of 6 staffers committed to the Flow Space brand, and work with shared resources in marketing and video.
The Editorial Director will drive Flow Space’s overall editorial strategy, focused on the health needs of women in midlife. She/he will create cross-platform priorities in accordance with traffic and audience goals across editorial and key social platforms. The role will also work closely with our Flow Space Advisory Board around editorial and marketing partnership opportunities.
The ideal candidate will be highly entrepreneurial with a growth mindset. She/he will be self-motivated, collaborative, and passionate about creating best-in-class content and community for women. This person should have a strong leadership position in digital media publishing, content marketing and experience in overseeing or creating credible health reporting. She/he must have excellent communication and problem-solving skills, an obsession with performance metrics, and the ability to build and maintain relationships with external contributors.
The Work
- Ideate, research and produce engaging high-quality health content for Flow Space across key categories of reproductive health, mental health, physical health and interpersonal health
- Recruit, assign and edit freelance writers for original content on the Flow Space site
- Plan and manage editorial and social calendars, ensuring key tentpoles and subjects are being covered on a regular cadence
- Oversee social media strategy with a focus on Instagram, LinkedIn and Pinterest
- Develop and execute newsletter strategy for the Flow Space brand in collaboration with Audience Development Director
- Strategize and produce digital issues and destinations for the Flow Space brand, including those that are sponsored
- Maintain brand and editorial guidelines, ensuring consistent messaging across distribution channels
- Optimize content for SEO, social, syndication and other referral sources, and leverage traffic analytics to increase engagement and grow audience
- Build relationships and engage with external health experts
- Stay current on latest trends and developments in health to inform content strategies and communications, and represent the Flow Space brand at industry events as needed
The Fine Print
- 10-15+ years of professional writing/editing experience, specifically with online health and wellness brands
- 5+ years of editorial and marketing management
- Proven ability to build community based on shared interests. Examples include advisories, contributor communities, expert panels, insider groups, focus groups, etc.
- Strong editorial judgment and ability to distill complex scientific information into easily digestible and engaging content for readers
- A demonstrated understanding of digital strategy, analytics, ROI investment and social growth
- A network of exceptional writers and strong roster of industry contacts
- Ability to participate in and lead conversations with senior level executives across all media departments and with Penske Media Corp
- Proven experience in relationship development with key talent, celebrities and influencers
As PMC values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.
A good faith estimate of the salary range is $125k - $135k upon hire. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. If you have more or less experience than specified on this job posting, please apply and list your salary expectations.
If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).
It’s All About You…
PMC's comprehensive benefits package is thoughtfully designed to support every aspect of your life, empowering you to thrive both personally and professionally. We offer PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family. PMC also offers Flexible Spending Accounts (Healthcare, Dependent Care & Commuter), an Employee Assistance Program, Life Insurance, Short- & Long-Term Disability, Paid Parental Leave, and a 401(k) Retirement Plan with an Employer match. Employees are also eligible to take advantage of company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials. As part of PMC's dedication to consistently meeting employees’ needs, we are currently launching a new Flexible Vacation Policy.
At PMC, we believe working in a highly collaborative, office-first environment fosters real-time communication, spontaneous idea sharing, and stronger interpersonal relationships that drive innovation and team cohesion. PMC prioritizes in-person collaboration and does not offer remote-only roles.
About SHE Media
SHE Media is a mission-driven media company created by and for women reaching 80 million unique visitors per month (ComScore, January 2021). SHE Media publishes inspiring and informative lifestyle content ranging from food and family to health, career and entertainment. Our content is curated from thousands of diverse sources, creating a living tapestry of the joy, the messy and the magical moments that embody our lives. Through our flagship editorial sites and our proprietary SHE Media Collective of hand-picked publishers and top lifestyle creators, we produce digital and live media content that connects and inspires millions of people.
SHE Media encompasses a family of leading media properties and a network of premium publishers and independent content creators. In addition to our flagship editorial sites, SheKnows , StyleCaster and Soaps , SHE Media’s BlogHer is home to the world’s leading content and event platform with a mission to provide economic empowerment for all women. The SHE Media Collective represents a community of 1,500 independent publishers and 20,000+ social content creators, providing the foundation for a scalable, sustainable economic model for entrepreneurs and small businesses.
About PMC: Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate audience of over 300 million globally. Since 2004, PMC has been a pioneer in digital media reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, The Hollywood Reporter, Billboard, Dick Clark Productions, WWD, SHE Media, Robb Report, Deadline, TVLine, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Artforum, Gold Derby, and Luminate, the premier data and analytics company. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. In addition, PMC owns several vital cultural events such as SXSW, LA3C, and Latin Music Week. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. PMC is committed to fostering a working environment that is inclusive and responsible, where we value a company culture built on all backgrounds, voices, and experiences. For more information on the company, please visit www.PMC.com
