What We Can Achieve Together
The Digital Content Specialist designs, manages and implements digital marketing tactics that advance the audience engagement, growth and revenue goals of The Nature Conservancy in New York. They will be part of a marketing and communications team in New York and work closely and collaboratively with digital experts and others across our global organization to maximize opportunities. The Specialist will play a vital role in contributing to compelling, research-driven storytelling and content strategies that drive fundraising leads, strengthen donor engagement and retention, and enhance public affinity for The Nature Conservancy (TNC).
We’re Looking For You
The Digital Content Specialist advances The Nature Conservancy’s conservation goals by delivering key messages to targeted audiences across digital channels. They implement, manage, and measure content and campaigns across social media, email, and web platforms that:
- Align with organizational priorities and values
- Reflect our brand voice and tone
- Establish TNC as a trusted expert on key conservation issues
Working closely with the New York marketing and communications team, marketing colleagues across North America, and key stakeholders throughout the NY Division, the Digital Content Specialist manages and implements audience-first content that reinforces our brand and elevates our thought leadership. They implement digital tactics through creative design, photography, videography, and copywriting to build awareness, deepen engagement, influence conservation action, and motivate donations to The Nature Conservancy.
A significant portion of this role involves writing—crafting digital-first feature stories, video scripts, e-newsletter content, and donor communications that educate and inspire. The Specialist frequently captures photo and video content in the field and at events, producing timely, high-quality materials.
They also support New York leadership visibility by developing and posting content on behalf of executives and incorporating platform-specific best practices (e.g., LinkedIn). Managing online communities, engaging with followers, and influencing relevant conversations are aspects of this work.
The Specialist uses analytics tools to track performance, identify trends, and make strategic recommendations to optimize content and campaigns. They manage multiple projects simultaneously, maintain strong relationships with stakeholders, and communicate TNC’s mission and values effectively.
Responsibilities & Scope
- Create engaging written and visual content—including copy, graphics, videos, GIFs, and curated photography—for both quick-turnaround projects and larger campaigns.
- Develop and manage multimedia story packages and content for TNC New York’s website, social media channels, email campaigns, and newsletters, aligned with the team’s editorial calendar.
- Produce compelling monthly and quarterly newsletters that drive audience engagement.
- Translate complex conservation topics into clear, engaging content tailored to target audiences.
- Apply editing skills and digital best practices to optimize content for social and digital platforms while maintaining brand consistency.
- Use analytics to evaluate user experience across digital channels and touchpoints and make data-informed recommendations.
- Assist with video ideation, scripting, recording and editing, and coordinate outsourcing when needed.
- Help maintain the editorial calendar and project management systems to track progress, analyze results, and support team collaboration.
- Recommend creative, technical, and channel-specific strategies to improve audience reach and advance conservation goals.
- Create and distribute social media content for various TNC voices, including internal teams and key executives; support live content creation during events, field visits, and milestone moments.
- Travel occasionally to capture video, audio, and photo content in the field and at key events, including outdoor shoots and in-person retreats.
- Perform other duties as assigned.
What You’ll Bring
- Bachelor’s degree in related field and 5 years’ related experience or equivalent combination of education and experience.
- Experience cultivating and managing client/customer relationships.
- Experience writing, editing and proofreading.
- Experience organizing and coordinating multiple projects.
Desired Qualifications
- Experience conceiving stories that creatively and convincingly reach various audiences.
- Experience developing social-first and people-first content and multimedia content packages
- Experience fact checking
- Experience meeting deadlines.
- Experience in multi-channel digital and social media work, including the development and execution of audience journeys.
- Experience in CMS, SEO, SEM and Google Analytics/web traffic metrics.
- A creative background with experience in digital design and creating social media videos.
- Experience using photo and video editing software and design products such as Canva, InDesign, Photoshop, or Adobe Premier Pro. and email services such as Mail Chimp.
- Experience writing short and long-form content
- Solid knowledge of best practices across digital and social media platforms for reaching consumer or donor audiences.
- Demonstrated experience developing and managing digital campaigns.
- Strong communications skill with the ability to work efficiently and effectively within a collaborative, cross-functional environment.
- Experience managing a budget, including external agencies and freelancers.
- Experience using data analytics to inform decisions and strategies.
- Experience leading in a team-based environment with internal and/or external partners.
- Multi-lingual skills appreciated.
- Multi-cultural experience preferred.
- Knowledge and application of current and evolving trends in marketing.
- Ability to work independently without requiring detailed management review of general work
- Strong time management skills: ability to design, implement and manage multiple projects in a fast-paced environment, on tight deadlines.
- Ability to experiment and think outside the box and cultivate the creative ideas of others to find innovative solutions.
- Strong organizational skills, attention to detail and project management experience.
Salary Information
The starting pay range for a candidate selected for this position is generally within the range of
$68,000 – $90,780 . This range only applies to candidates whose country of employment is the USA. Where a successful candidate’s actual pay will fall within this range will be based on a variety of factors, including, for example, the candidate's location, qualifications, specific skills, and experience. Please note countries outside the USA would have a different pay range in the local currency based on the local labor market, and not tied to USA pay or ranges. Your geographic location will be confirmed during the recruitment.
Who We Are
The Nature Conservancy’s mission is to protect the lands and waters upon which all life depends. As a science-based organization, we create innovative, on-the-ground solutions to our world’s toughest challenges so that we can create a world in which people and nature thrive. We’re rooted in our mission and guided by our values, which include respect for all people, communities, and cultures. Whether it’s career development, flexible schedules, or a rewarding mission, there’s many reasons to love life inside TNC. Want a better insight to TNC? Check out our TNC Talent playlist on YouTube to hear stories from staff or visit Glassdoor.
One goal is to cultivate an inclusive work environment so that all our colleagues around the globe feel a sense of belonging and that their unique contributions to our mission are valued. In addition to the requirements in our job postings, we recognize that people come with talent and experiences outside of a job and consider each applicant’s unique experience. Please apply – we’d love to hear from you. To quote a popular saying at TNC, “you’ll join for the mission, and stay for the people.”
What We Bring
Since 1951, TNC has been doing work you can believe in. Through grassroots action, we have grown from a small non-profit into one of the most effective and wide-reaching environmental organizations in the world. Thanks to more than 1 million members, over 400 scientists, and the dedicated efforts of our diverse staff and partners, we impact conservation around the world!
TNC offers a competitive, comprehensive benefits package including health care benefits, flexible spending accounts, a 401(k) plan with an 8% employer match, parental leave, accrued paid time off, life insurance, disability coverage, employee assistance program, other life and work well-being benefits. Learn more about our Benefits and Perks here.
We’re proud to offer a flexible work environment that supports of the health and well-being of the people we employ.
Our recruiting process includes a rolling interview process to ensure we engage applicants in a timely manner. This means we may review applications in the order in which they are received. Once a strong candidate pool is identified, the role will be unposted. The timeline may vary depending on the expressed interest in the role, so we highly encourage candidates to apply as soon as possible.
Employees must submit their application by logging into Workday and applying via the Jobs Hub.
The Nature Conservancy is an Equal Opportunity Employer. Our commitment to equal employment opportunity includes the recognition that our conservation mission is best advanced by the leadership and contributions of people of all backgrounds, beliefs, and culture. Recruiting and mentoring staff to create an inclusive organization is a priority, and we encourage applicants from all cultures, races, colors, religions, sexes, national or regional origins, ages, disability status, sexual orientation, gender identity, military, protected veteran status or other status protected by law.
The successful applicant must meet the requirements of The Nature Conservancy's background screening process.
Do you have military experience? Visit our U.S. Military Skills Translator to match your military experience with our current job openings!
TNC is committed to offering accommodations for qualified individuals with disabilities and disabled veterans in our job application process. If you need assistance or an accommodation due to a disability, please send a note to applyhelp@tnc.org with Request for Accommodation in the subject line.
