Description
Looking for a new opportunity where you can help expand access to career-focused education through digital marketing
Look no further
We’re
Sonoran Desert Institute and we are seeking an experienced
Digital Marketing Specialist to join our team
Our Story
Sonoran Desert Institute (SDI) has been changing lives since 2000. As a DEAC accredited school, our mission is to provide students with current, industry-driven, quality education, delivered through online distance education and practical applications. SDI is an employee-owned company creating a culture with an ownership mentality at the foundation. We believe in rewarding our employees through the success of the institution. We’re proud to be recognized by the Great Place to Work Institute as a Great Place to Work for both 2023 and 2024 — and we’re just getting started. Come be a part of our dynamic organization where you will have the ability to impact the lives of others as they pursue their educational journey with us.
What You'll Be Doing
The Digital Marketing Specialist is responsible for growing the SDI brand through data-driven strategies. A successful Digital Marketing Specialist will have great impact by assisting with both content production and strategy. Using tracking systems, industry trends, and multi-channel media, this team member will advance SDI’s brand, increasing audience, leads, students, and graduates.
By fully immersing in data and market analysis, the Digital Marketing Specialist will be able to help implement tests, projects, and initiatives that will find more effective ways to market SDI. The Digital Marketing Specialist will work closely with the Compliance team to produce content that both advances the school’s brand and adheres to the guidelines that keep our school safe. The Digital Marketing Specialist will also be responsible for vendor and project management, as well as maintenance of systems and data.
- Social Media: in collaboration with other Marketing team members, strategize and produce constant interactive and organic presence and messaging within SDI’s social media strategy goals, specifically for Facebook, Twitter, LinkedIn, Youtube, Instagram, and other emerging digital media.
- Email Marketing: test, track, and analyze the successes and failures of multi-tier email marketing systems and strategies. Work with other Marketing team members as well as other SDI team members across departments to positively impact email open rates, conversion results, and other key metrics.
- Website: Analyze and track trends, proactively find opportunities and threats in relation to website traffic, SEO, site content, and page ranking, including A/B testing as needed. Collaborate with vendors as necessary to trial and produce tests and new strategies.
- Content Marketing: Working with other Marketing team members, come up with creative content ideas for--and then help produce—items like blog posts, press releases, videos, and more as directed by the VP of Growth and Marketing.
- Internal Communications: Collect and produce content for the SDI Internal Newsletter, both to increase team-wide communication and to bolster inter-departmental excitement about what the team is accomplishing each month. Share out data with key players. Look for additional ways to increase communication with and to other SDI departments.
- Web Reputation Management: seek out ways to improve SDI’s web reputation by creating and implementing strategies regarding obtaining and utilizing positive reviews, refreshing business profiles, and more.
- Actively search for creative, new, and better ways to promote and advance the school. Responsible for deliverable lead data and ROI on budgeted campaigns.
- Using existing and emerging data solutions and systems, produce weekly, monthly, quarterly, and annual data regarding lead generation, lead sources, conversion success, content trends, website traffic data, and more.
- Expose vulnerabilities and opportunities using data, and work with other SDI team members to find new andbetter ways to collect, report, and analyze data.
- Implement, optimize, and maintain marketing software systems and platforms, working with digital marketing vendors as needed. In some cases, serve as project manager for related integration and on-boarding/off-boarding projects.
- Other tasks as assigned
What We Offer
- Highly competitive compensation
- Award winning culture
- Employee Stock Ownership Plan (ESOP)
- Comprehensive benefits package with 100% company-paid medical option for employee
- 401(k) with generous company match
- Employee Assistance Program (EAP)
- Pet Insurance
- Company-paid Life insurance
- Paid Time Off (Vacation, Sick, and Volunteer time off!)
- 14 Paid holidays
- Referral program
- Education Tuition Benefit program
- Career development opportunities with a growing company
- And perhaps most importantly, a team who is dedicated to your success!
Requirements
What we're looking for:
- Bachelor’s Degree in Journalism, Communications, English, Creative Writing, or similar field.
- One year or more experience with automated email marketing software and general CRM software
- One year or more experience in lead generation, social media strategy, press release production, and client outreach
- One year or more experience in print and online marketing or journalism preferred
- Unique mix of creative and analytical mindsets
- A laser focus on growth, conversion, and improvement, plus a creative eye to assist with messaging and storytelling that engages the SDI audience.
- Understanding of DOE, DOD, DOJ, DEAC, and ATF rules and regulations
- Excellent written and verbal skills, with the ability to proofread and copy edit written materials.
- Basic knowledge of website management; experience with Wordpress and HTML preferred.
- Basic knowledge of graphic design
- Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards
- Must be able to talk, listen and speak clearly on telephone
- Firearms knowledge or experience is preferred, but not required
- Some travel required, up to 5%
Sonoran Desert Institute is an Equal Opportunity Employer. It recruits and hires without regard to race, color, creed, religion, sex, national origin, age, veteran or disability status, sexual orientation, gender expression, or any factors prohibited by law and affirms in policy and practice to support equal opportunity in accordance with all applicable federal, state, and local laws.
- Unless specifically agreed upon, SDI does not provide relocation assistance
- Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.
- All benefits not available immediately upon hire. Some eligibility requirements may need to be met to be eligible for some benefits based on company policy.
