Reports To: Development Project Manager
Location: Remote/Hybrid Status
Employment Type: Hourly (between 20-25 hours per week during first half of the Introductory Period and 30-35 hours per week thereafter)
About Sunset MercantileConnecting community, local commerce and causes in festive family-friendly events and spaces has been our motto and best reflects our mission and vision. We aim to be a hub of cultural and small business development information. This includes our community markets, neighborhood activations, and a brick and mortar manifestation of our signature outdoor marketplace, reflecting the needs and wants of neighbors and tourists alike.
Sunset Mercantile Emporium is a new brick-and-mortar and a local collective for local merchants and makers, specializing in hand-crafted goods and art, vintage collectibles, and provisions for pets and people.
Our mission is to offer a family friendly public space for the community to enjoy, providing accessibility to neighborhoods with high quality customer service while connecting small businesses, artists and resources to our local community in the Inner Sunset neighborhood and the larger Sunset district.
JOB OVERVIEW
The Marketing Manager grows our audience through digital and in-person marketing and communications of Sunset Mercantile events. This position ensures the look of marketing materials and content are in line with the SM brand, community, and audience.
The Marketing Manager creates an in depth marketing plan for each event/project from inception to the day of to maximize its visibility, while finding creative opportunities to help leverage the event and working with cross functional departments
The Marketing Manager works closely with the Social Media Team, Sponsorship Lead, and Head of Programming.
This is a non-exempt position starting at $28/hour. Other benefits include Healthcare stipend for full-time employees (30+ hours/wk),, 401(k) (non-company matching), 2 paid floating holidays
The first ninety (90) days of your employment is considered an introductory period. During this period, we will have the opportunity to monitor the quality and value of your performance and make any necessary adjustments in your job description of responsibilities. Completion of this introductory period does not imply guaranteed or continued employment.
ESSENTIAL FUNCTIONS
Digital Media
- Works with Social Media Team to maintain social accounts such as Facebook, Instagram, Nextdoor, Twitter, Tik-Tok
- Collaborate with the social media team to create a social media calendar
- Works with Social Media Manager and Sponsorships Project Manager to oversee strategy and content
- Ensures digital media content is in line with brand guidelines
Communications
- Help develop a robust monthly newsletter plan alongside the Communication Manager.
- Provide guidance for content and creative ideas. Work with Inner Sunset Event Manager and OSFMM manager and other community members to create a well rounded newsletter.
- Identify other campaigns and strategies for outreach to reach the community through our email list
- Create and implement strategies for newsletter growth
- Works with communications manager to create official statements, descriptions, boiler language and other written materials
Promotion Print Materials
- Coordinate with team members and partners in the creation of posters and flyers for events on a yearly timeline
- Identifies other prints along with any other graphic materials required for marketing and works with design team to produce them, ensuring the branding aligns
- Work with Sponsorships Project Manager to ensure timely allocation of sponsor assets on all marketing materials
- Reviews all files created by the design team as needed before print
- Coordinate distribution with Community Engagement Coordinator of materials according to marketing and outreach schedule with event coordinator. Coordinates with internal site managers to ensure prints are allocated to various sites
- Help assess, identify needs and develop signage that is on-brand with Marketing Team, and in-line with sponsorships via Sponsorships Project Manager
Press outreach
- Oversee Social Media Manager’s regular submissions to online and print publications to promote events and programs and track press contacts and submissions made
- Research new media outlets to reach target audiences for respective events
- Buy ad space in digital and print outlets
- Track and analyze data related to marketing submissions and potential impact
- Maintain relationships with existing media partners.
Website
- Initial development of website once event is announced
- Oversee content and provide accurate information to the website team
- Provide assistance and be a point of contact with our website consultant
- Ensure information on website is up to date, assign website maintenance as needed
- Undertake other duties as assigned
QUALIFICATIONS
- 3+ years experience in a marketing role or a similar field, college or university degree in a related discipline preferred
- Experience leading a team and working in cross functional teams
- Proficient using marketing tools to facilitate various marketing plans and campaigns
- Strong project management skills, Ability to establish priorities, manage shifting priorities, and handle numerous time-sensitive projects with multiple deadlines
- Excellent written and verbal communication skills
- Self starter with an eye for detail, problem solving and creativity
Sunset Mercantile provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
