Job Title: Digital Marketing Programs Assistant Manager
Reports to: Marketing and Communications Manager
Position type: Fulltime (40 hours per week), Hybrid (3 days remote, 2 days in-office, subject to change)
Job Overview: The Digital Marketing Programs Assistant Manager is a key member of the marketing team that supports management of marketing, capacity building, and community engagement programs as well as leads specific projects for the Arts and Humanities Council of Montgomery County (AHCMC) in collaboration with the Deputy Director and under the supervision of the Marketing and Communications Manager.
This position also assists in the coordination, production, and promotion of agency-wide events and initiatives. Requires some event and program-specific nights and weekends work.
Marketing + Communications Responsibilities Include:
• Collaborating with the Marketing and Communications Manager to engage audiences, inform constituents, and build virtual communities online through AHCMC’s websites, social media channels, email lists, and other digital platforms.
• Creating graphic, video, and written content/assets for social media accounts on Facebook, Bluesky, and Instagram.
• Developing content strategies/campaigns for CultureSpotMC’s online presence in collaboration with the Marketing and Communications Manager.
• Coordinating the weekly Culture Spotlight email newsletter production, content, and design/layout.
• Supporting the production of AHCMC’s monthly jobs & opps and news & views email newsletters.
• Analyzing engagement data, trends and interactions to inform social media and email campaigns and build/support online communities with the Marketing and Communications Manager.
• Providing administrative, program, and event/production support for agency-wide events.
• Updating websites, building graphic assets (graphic design), and editing promotional videos and photos.
• Other duties as assigned.
Program Management Responsibilities Include:
• Supporting the promotion and management of the full MarketPower cooperative marketing suite including program development, subscriber acquisition and user engagement with the Deputy Director.
• Assisting the Deputy Director in locating and engaging new MarketPower subscribers and CultureSpotMC.com advertisers from across Montgomery County.
• Coordinating the MarketPower cooperative advertising program, providing day-to-day support to participants, crafting communications and announcements, and facilitating the layout and design of cooperative advertisements.
• Tracking MarketPower participation and use for each subscriber and utilizing this data to create end-of-year participation reports in collaboration for the Grants Department.
• Managing the content and daily operations of CultureSpotMC.com, publishing editorial content, reviewing and approving user-submitted content/events, and providing technical assistance and support to users under the supervision and direction of the Deputy Director and Marketing and Communications Manager.
• Facilitating and promoting the ticket giveaway and ticket donation program; liaising with MarketPower subscribers and giveaway winners.
• Supporting the planning and production of the annual MarketPower professional development series
• Working with program vendors and contractors under the direction of the Deputy Director.
• Implementing targeted community engagement programs and initiatives to increase use of AHCMC services, promote special programs, and deepen community relationships with Montgomery County’s diverse and varied residents and communities as a member of the marketing team.
• Producing the Guide to Student Arts Activities twice annually, in both English and Spanish; distributing the publication to every Montgomery County Public Elementary School student, Montgomery County Public Libraries, and targeted middle and high schools. Spanish fluency is not required.
Required Skills, Experience, and Qualities:
• Previous marketing, communications, public relations and/or online engagement or social media work experience.
• Previous graphic design or video editing/production experience.
• Bachelor's Degree or equivalent experience.
• Proficiency in Canva or Adobe Creative Suite, and the Microsoft Office Suite.
• Detail oriented, process driven individual who enjoys creating and maintaining systems and structures.
• Creative self-starter with close attention to detail and excellent time management skills.
• Technology-minded person comfortable with Apple products/Mac computers, and cloud-based systems.
• Energetic personality, active sense of humor, and a knack for creative problem-solving.
• Ability to work in a fast-paced collaborative environment while meeting deadlines.
• An interest in marketing, capacity building, and technology for nonprofits and creative professionals.
Annual Salary and Benefits:
Salary Range: $50,000 to $53,000, commensurate with experience.
Benefits package includes paid vacation, sick leave, health insurance, 403(b) plan, parking or public transit allowance. No relocation allowance. The position is open until filled.
To Apply: Send a cover letter and resume with detailed experience, contact information for three professional references and 1 to 3 samples of past graphic design and/or video editing work to HR@creativemoco.com with the subject line: “Digital Marketing Programs Assistant Manager”. No phone calls, please!
ABOUT CURRENT MARKETING SERVICES INITIATIVES
MarketPower: A subscription program of robust marketing and professional development services including:
• Discount cooperative print and digital advertising with Bethesda Magazine and The Washington Post
• Special advertising opportunities on CultureSpotMC.com and the Culture Spotlight email newsletter
• Event, news, and classifieds listings on CultureSpotMC.com, AHCMC’s promotional website featuring arts and humanities articles and an online events calendar featuring hundreds of events per year.
• Professional development events and workshops in marketing and communications.
• The Culture Spotlight newsletter, a weekly email featuring that week’s articles, seven cultural events from the
CultureSpotMC.com calendar, and a ticket giveaway of the week.
The Guide to Student Art Activities: The Guide is a print publication presenting Montgomery County arts, humanities, and cultural organizations who offer after-school, weekend, and camp opportunities for K-12 students. The Guide is printed twice a year and distributed to all 100,000 elementary students in Montgomery County Public Elementary Schools and Montgomery County Public Libraries in English and Spanish. The Guide is also distributed online through Creativemoco.com and CultureSpotMC.com.
ABOUT ARTS AND HUMANITIES COUNCIL OF MONTGOMERY COUNTY
The arts and humanities in Montgomery County, Maryland, are vibrant and vital to the well-being of our community. Since 1976, the Arts and Humanities Council of Montgomery County (AHCMC) has been the county’s designated local arts agency, committed to providing non-profit organizations, artists and scholars with the resources they need to continually bring quality arts and humanities to this community.
AHCMC’s vision is to provide leadership that sustains arts and humanities organizations, artists and scholars and inspires participation in our County’s rich cultural assets. In addition to distributing over $6 million in grants each year to organizations and individuals, AHCMC provides marketing resources and opportunities to the arts and humanities community in Montgomery County.
