The County of Volusia is seeking a Senior Marketing Specialist (Working Title: Senior Venue Marketing Specialist) for the Ocean Center. This position is located in Daytona Beach, Florida, and will be responsible for maintaining brand identity and will oversee a wide range of communication, marketing, and public relations functions that support Volusia County’s Ocean Center and other entertainment venues. The Senior Marketing Specialist is under direct supervision from the Ocean Center Director in coordinating various communication, marketing, and public relations tasks and initiatives across multiple departments and stakeholders.
(NOTE: These are intended only as illustrations of the various types of work performed. The omission of specific duties does not exclude them from the position.)
- Event marketing support; collaborate with promoters, artists, publicists, and tour representatives to execute impactful marketing and Public Relations (PR) campaigns.
- Serve as the onsite Public Relations (PR) contact for events, coordinating with tour teams, securing media credentials, managing media tickets, and escorting photographers during shows.
- Develop, write, and edit high-quality content for annual reports, technical packets, sales kits, and promotional materials.
- Ensure consistent branding across all collateral, stationery, advertising, and public-facing materials.
- Manage the Ocean Center’s social media accounts; develop and implement creative social media strategies that reflect the organization’s unique tone and voice.
- Manage website copy and content, ensuring timely updates and consistency with marketing goals.
- Attend events on nights and weekends to capture and distribute social media content including photos, video, and messaging.
- Cultivate and maintain strong relationships with local, national, and industry media.
- Identify media opportunities such as award submissions, feature stories, and promotional campaigns.
- Build and manage influencer programs, ensuring alignment with brand values.
- Coordinate advertising buys and placements to maximize exposure and Return on Investment (ROI).
- Coordinate sponsorship agreements, ensuring deliverables align with organizational goals and brand standards.
- Act as the Public Relations (PR) contact, managing communications for events at the venues.
- Oversee and execute crisis communication strategies, maintaining updated protocols for stakeholders.
- Develop and distribute media materials such as press releases, media alerts, and press conference details.
- Create promotional plans to attract new events and shows to the venues.
- Partner with internal and external teams to generate innovative ideas for earned media coverage.
- Execute cross-promotional opportunities tied to sponsorships and partnerships.
- Use media databases, track coverage, and create detailed analytics reports to assess campaign effectiveness.
- Facilitate the Ocean Center’s digital newsletter and other email campaigns, including creating content, editing, and distribution.
- Support community and corporate events.
- Develop and execute backstage activations, performer gifting programs, and client promotional items.
- Manage digital messaging on the marquee.
- May be assigned to other county locations based upon operational needs.
- Attends work on a regular and consistent basis.
- Must adhere to Federal, State, County and Local ordinances.
- Responds to emergency situations.
- Performs other duties as assigned.
Graduation from high school or possession of a GED certificate
and seven (7) years of experience in Marketing, Communications, Business, Public Relations, or related field and increasingly responsible experience in sales and/or marketing working in a convention center, hotel, sports facility, or other multi-purpose public assembly facility.
OR
Bachelor’s degree in Marketing, Communications, Business, Public Relations, or related field
and three (3) years of increasingly responsible experience in sales and/or marketing working in a convention center, hotel, sports facility, or other multi-purpose public assembly facility.
A comparable amount of education, training, or experience may be substituted for the minimum requirements.
Must possess a valid driver’s license at time of hire.
Must obtain a valid Florida driver’s license within 30 days of hire and maintain thereafter.
- Ability to handle multiple tasks and deadlines independently; Strong project management skills.
- Ability to proficiently manage social media platforms, website content, and media databases.
- Ability to think creatively and align storytelling with organizational goals and brand values.
- Ability to express ideas clearly and concisely, orally and in writing to groups and individuals.
- Ability to respond to emergency situations.
- Ability to communicate effectively both orally and in writing.
- Ability to establish and maintain effective working relationships.
- Ability to work under stressful conditions.
- Ability to interact effectively with others.
- Knowledge and experience with crisis communication and media relations.
- Must be able to relocate to other county locations based upon operational needs.
Supervision
REPORTS TO: Activity Project Manager
Ada Requirements
Mental Demands: Ability to read and comprehend technical and professional manuals and journals; reports, summaries, memos and letters. Ability to perform advanced mathematical functions including statistics and ratios. Analytical ability to devise programs, plans and ideas from statistical information. Ability to speak publicly and extemporaneous; conversant in theories and techniques of discipline. Ability to write pamphlets, brochures, media materials.
Physical Demands: Ability to perform essential duties and responsibilities and meet the minimum qualifications. Ability to see, hear, talk finger dexterity. Ability to lift, carry, push and/or pull twenty (20) pounds, bend, reach, and kneel. Travel may be required. Visual acuity (peripheral vision, depth perception) necessary to operate motorized vehicles. Ability to work in low light conditions.
Environmental Demands: Inside work. May require limited outside duty and exposure to inclement weather, noise, fumes, and vibration.
