Company Description
VERSANT is a leading force in news, sports and entertainment - home to iconic and trusted brands that inspire, inform, and delight audiences. Our unique combination of content, technology and services enriches the cultural fabric, igniting passions, sparking conversations, and connecting people to what they love most.
As an independent, publicly traded company, VERSANT brings together powerhouse cable networks - including USA Network, CNBC, MS NOW (formerly MSNBC), Oxygen, E!, SYFY, and Golf Channel - with dynamic digital and direct-to-consumer brands such as Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. Together, these businesses reflect our commitment to delivering exceptional experiences across every screen and service.
VERSANT is an industry-changing media company fueled by innovation and an entrepreneurial spirit. With a strong foundation and a forward-looking vision, VERSANT empowers creativity, embraces change, and drives connection in an ever-evolving world.
Job Description
Reporting to the Director, DTC Subscriber Growth, the Manager of Lifecycle Marketing and CRM will join a growing team tasked with the marketing launch and growth of MS NOW’s new-to-market subscription experience. This position will develop the cross-channel user journeys and lifecycle marketing framework to acquire, onboard, and retain our customers. The Lifecycle Marketing and CRM Manager will establish best practices for growing the database, partner cross-functionally on a shared lifecycle framework and segmentation strategy, determine workflows and roles and responsibilities across teams and tools, and build/deploy promotional, lifecycle and transactional campaigns across email, web, in-app, and SMS.
This position is ideal for someone who already has executional, hands-on keyboard CRM expertise and is looking to expand their scope of influence by shaping our customer engagement strategy as we go-to-market and build a new CRM capability.
Responsibilities
- Ideate, build, deploy, and optimize automated lifecycle campaigns across email, push notifications, in-app messaging, and SMS
- Use customer and behavioral data to deploy highly personalized and scalable campaigns across channels
- Partner closely with Digital Programming and Editorial teams to align on shared audience segments, frequency capping, engagement strategies and consistent branding/creative across CRM channels
- Utilize email best practices to maximize email delivery, responsiveness across devices, and rendering across email clients
- Deploy promotional and transactional comms through CRM channels
- Establish the workflows and MarTech needs required for campaign orchestration, segmentation, and personalization
- Lead A/B testing and experimentation across all CRM channels
- Partner with Product team on implementing best practices for capturing customer data and growing the database (app onboarding, registration flows, newsletter acquisition, events, et al.)
- Regularly monitor and report on channel health metrics and campaign insights
- Liaise with Partnerships and Ad Sales teams to implement contractual requirements and sponsorships impacting CRM channels
- Assess 3rd party platforms and technologies for advanced personalization, automation, and testing
Qualifications
- 5+ years of lifecycle marketing experience
- Strategic thinker with executional expertise
- Hands-on experience building user journeys or drip-campaigns in Sail-thru, Braze or comparable customer engagement technologies and ESPs
- Prior experience writing and deploying push notifications, in-app messaging, and SMS
- Expert knowledge in email HTML
- Strong collaborator who can influence across teams
- Attention to detail (grammar, link testing, validating segments, etc.)
- Understanding of global compliance regulations (CAN-SPAM, GDPR) and native app opt-ins
- Strong project management and prioritization skills
Additional Job Requirements
- Must be willing to work in New York, NY.
- Must have unrestricted work authorization to work in the United States.
This position is eligible for company sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.
Salary Range: $135,000-$150,000, bonus eligible.
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to candidateaccessibility@versantmedia.com.
VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc.
VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.
