Job Description
Under general supervision, responsible for supporting market development and promotion, both internal and external, for designated department or area of UT Health San Antonio. Assists in the production of various internal and external communications, including newsletters, email communications, presentations, web content, and social media content. Required to cross-train on other marketing, communications, and media departmental functions to support the organization's strategic plan.
This role may require travel as needed.
Responsibilities
- Assists in the development and implementation of robust marketing and communication plans that align with the department or Institution's marketing strategy.
- Partners with assigned team members to analyze and determine business needs, understand audiences, set goals, determine promotional tactics, and oversee the execution and measurement of tactics/campaigns.
- Collaborates with team members to create and update various collateral and education materials for the designated department; coordinates deadline-driven printing and delivery of marketing collateral.
- Assists with the design, writing and editing copy, printing coordination and execution of promotional tactics as necessary, including collateral material, newsletters, direct mail, posters, sponsorships and other supporting material.
- Supports marketing activities by demonstrating expertise in various areas, including web optimization and content, advertising, social media, direct marketing, video production and event planning.
- Assists with the analysis of marketing data, including campaign results, online traffic and various other marketing programs to determine effectiveness to improve future marketing strategies and campaigns.
- Establishes and monitors project timelines to meet deadlines for promotional efforts/campaigns and assist with the delivery of collateral materials to support promotions and marketing functions.
- Coordinates the execution of departmental communications using electronic, social and traditional forms of communication.
- Responsible for planning and executing editorial social calendars and monitoring social media channels.
- Performs all other duties as assigned.
Qualifications
- Superior communication skills both written and verbal to effectively address all levels within the organization. Intermediate
- Takes initiative to meet deadlines and complete projects and/or assignments with little or no supervision. Intermediate
- Knowledge of current marketing strategies and tactics, with an emphasis on use of electronic media and web-based marketing for patient growth. Intermediate
- Ability to work in a fast-paced environment. Beginner
- Exceptional customer service skills including effective listening. Beginner
- Effective organizational, planning and time management skills, with strong attention to detail. Beginner
- Strong editing skills to ensure all marketing materials meet the highest standards. Intermediate
- Ability to work with a diverse group of individuals including faculty, staff and the general public. Intermediate
- Ability to take initiative to meet deadlines and complete projects and/or assignments with limited supervision. Intermediate
- Knowledge of word processing (Microsoft products preferred), database and spreadsheet software, internet, social media and use of computers and general office equipment. Advanced
- Demonstrated critical thinking and analytical skills. Beginner
- Detail oriented with ability to prioritize/handle multiple tasks. Beginner
- Ability to communicate effectively with staff, all management levels, and outside vendors. Beginner
- Solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. Intermeidate
- Familiar with the basic principles of marketing and market research as well as be able to develop and interpret reports and other analytical support to the marketing and business-related functions. Intermediate
Education
Bachelors degree in Communications, Marketing or General Business Management is required.
Preferred
Social media, website, and newsletter experience. Bilingual (English/Spanish)
Required Skills
Three (3) years of related experience is required.
About Us
Benefits Overview
UT Health San Antonio offers an excellent benefits package for its employees. Employees who work at least 20 hours a week, with an appointment of at least 4.5 months, are eligible for benefits.
Medical - UT SELECT Medical insurance is offered free for employees and administered by Blue Cross and Blue Shield of Texas. Family members can be added to the plan through payroll deduction. Employees and their dependents can also receive discounted copays and coinsurance when using UT Health Physicians, a network of 800 premier physicians including more than 100 specialists. Employees receive $50,000 of group term life insurance and $50,000 of basic accidental death and dismemberment insurance for free, with options to purchase additional employee and dependent coverage for both at group rates.
Dental - Three dental insurance plan options are available for employees and their families through Delta Dental Insurance Company, two PPOs and one dental HMO plan. Both PPO plans allow employees to choose any licensed dentist.
Vision - Fully insured Vision Care benefits are offered by Superior Vision Services. Two vision plan options that offer either standard or enhanced vision benefits.
Disability - Employees can enroll in the Disability Insurance which provides income if a non-work related illness or injury prevents you from working.
FSAs - Employees can enroll in flexible spending accounts (FSAs) to set aside money from earnings before taxes for qualifying dependent day care expenses or out-of-pocket health care expenses.
Retirement - Employees are eligible for either the Teacher Retirement System (TRS) or the Optional Retirement Plan (ORP). TRS is a defined benefit retirement plan which UT Health matches employee contributions. ORP is for eligible faculty staff employees. Voluntary retirement programs are also available to invest before- or after-tax dollars with the choice of five quality retirement plan providers.
Time Off - A generous leave program offers multiple paid leave options:
- Front-loaded Paid Time Off: 128 to 208 hours (16 to 26 days) of Paid Time Off based on years of service, given at the start of each fiscal year. PTO may be prorated in year one based on date of hire.
- Extended Illness Bank: 8 hours (1 day) accrued per month which can be used for illness or injury after one day of Paid Time Off is taken.
- Paid Family Leave: Up to 240 hours (6 weeks) to care for a spouse, child, or parent after 6 months of consecutive employment.
- Holidays: 12 set paid holidays each year.
Discounts - Employees enjoy a range of discounts on services, tickets, and gym membership.
EEO Statement
UT Health San Antonio is an equal employment opportunity and affirmative action employer. It is our policy to promote and ensure equal employment opportunity for all individuals without regard to race, color, religion, sex, gender identity, national origin, age, sexual orientation, disability, or veteran status.
