Introduction
Since 2002, the IBM Institute for Business Value (IBV), IBM’s thought leadership think tank, has collaborated with industry professionals, leading-edge clients, academics, and a wide range of IBM consultants and subject matter experts around the world to deliver thought-provoking insights to business leaders inside and outside IBM. Our thought leadership reports use data-driven research and expert analysis to address the most pressing industry and marketplace challenges and opportunities of our time. We want you to be a part of it.
Your Role And Responsibilities
As a Social Media Strategist for the IBV, you will be responsible for developing and implementing our social media strategy to enhance IBM brand awareness, engage our target audience, and drive business objectives through the promotion of thought leadership content. You will work collaborate with the IBM marketing team to amplify IBV promotions and analyze performance metrics. You will understand industry trends and apply the latest technologies in pursuit of IBM’s business goals.
Required Technical And Professional Expertise
- Strategy development:
- Develop and execute a comprehensive social media strategy aligned with overall engagement and business goals.
- Identify target audience segments and tailor content to resonate with each group.
- Content creation:
- Create engaging and shareable content across various social media platforms, including but not limited to LinkedIn and Instagram.
- Collaborate with the IBV creative team to develop visually appealing and on-brand multimedia content.
- Community engagement:
- Foster meaningful interactions with our online community through comments, messages, and discussions.
- Monitor social media channels for industry trends, competitor activity, and relevant conversations.
- Analytics and reporting:
- Use analytics tools to track and measure the performance of social media campaigns.
- Provide regular reports on key metrics and insights, making data-driven recommendations for optimization.
- Campaign management:
- Plan and execute social media campaigns and promotions to drive user engagement and brand loyalty.
- Stay current on platform algorithm changes and adjust strategies accordingly.
- Experience with paid media platforms, paid banners, content syndication, search, social, etc.
- Ability to manage time, resources, and budgets effectively to maximize engagement.
- Deep LinkedIn expertise:
- Proven track record of creating and implementing successful LinkedIn campaigns
- In-depth understanding of LinkedIn's features and algorithms.
- Experience in leveraging LinkedIn for lead generation, thought leadership, and brand building.
- Understanding of launching and managing a LinkedIn Newsletter and LinkedIn Live sessions.
- Expert presentation skills
- Demonstrated ability to present ideas and concepts with confidence and authority to senior leaders.
- Experience preparing and delivering compelling presentations that effectively communicate key messages.
- Comfortable engaging with stakeholders to gather insights and feedback for content improvement.
