The Communications Generalist will be the primary coordinator of all communications that supports enrollment growth for the Graduate School of Theology. This role will primarily support the work of recruitment marketing for on-campus and online admissions. This role will also support the engagement of current students and bring continuity to the content and branding of all communications in the student lifecycle.
The Augustine Institute Graduate School of Theology exists to make Jesus Christ better known and loved through academic study. Faculty and students alike immerse themselves in the rich sources of the Catholic faith, drawing upon Sacred Scripture, the Catechism of the Catholic Church, and the writings of the Fathers and Doctors of the Church. Through this study, the mind is renewed, and the interior life kindled so that graduates may proclaim the truth to a world that desperately needs it. For this reason, the mission of the Graduate School is 1) biblical 2) ecclesial and 3) missional.
Students at the Augustine Institute are motivated to join this mission, and the Communications Generalist will develop a keen sense of the fitting messaging and content curation to support each stage of the student lifecycle, from prospective students, current students, to alumni. The person in this role must have a deep appreciation for the eternal impact that theological study has on the life of the student and on those to whom the student will minister, and this person must become adept at messaging to recruit and engage students at the Augustine Institute.
The Communications Generalist needs to be effective in implementing a content-centric plan. The goal in recruitment is to share the lived experience of the life of study in the Graduate School of Theology, teaching the audience about the mission of the school, and thereby helping a prospective student discern whether they feel called to join in this mission. The orientation of this work is necessarily outward-facing towards Jesus Christ and His Church, and a Communications Generalist can implement a communications strategy that properly orients the work of the Augustine Institute as a means, not an end, to a life ordered toward knowing and loving God.
The person in this role enjoys working on a small team that is fast-paced, proactive and ready to react based on market data; overcomes obstacles, and pushes projects to the finish line. This person is a creative problem solver, self-starter, excellent communicator (written and oral), has high attention to detail, and values authenticity and content-driven marketing.
The Communications Generalist is a full-time, salaried (exempt) employee reporting to the VP for Enrollment Management.
Recruitment, Communication and Admissions
Work with the VP for Enrollment Management and the Director of Admissions & Marketing to prepare annual communication strategies aligned to Admissions goals, events, and deadlines.
- Write copy for Graduate School social media, blogs, events, emails, website etc., in a voice that is academic, friendly, and missional
- Coordinate with Augustine Institute web manager to create, populate and update Graduate School web pages that are informative, visually appealing, and drive lead generation
- Curate content for Graduate School social media that documents the activities of the graduate school including student life, faculty talks, classes, and events through photography, video, and written articles
- Create lead generation email campaigns in HubSpot that focus on compelling storytelling and address the problems/opportunities of our prospective students
- Create effective graphics/advertisements for digital and print purposes
- Execute and monitor digital ad campaigns, including Google
- Maintain a robust library of up-to-date collateral for recruiting purposes
- Support sponsorships to drive Graduate School brand awareness and lead generation, in alignment with overall Augustine Institute branding and communication guidelines.
- For prospective student events hosted by the Graduate School, support branded communication & create landing pages for events in HubSpot
- Collaborate and communicate with Augustine Institute teams including Product Marketing, Advancement, and Events on shared brand elements including Augustine Institute website, social and influencer strategies, public relations, events, branded merchandise, et. al. as determined. Ensure alignment of annual/quarterly plans, timing, voice, etc.
- Execute strategies to drive search engine optimization (SEO)
- Manage influencer campaigns to increase brand awareness and drive lead generation
- Share performance insights across all campaigns and recommend changes based on best practices
Students and Alumni
- Work closely with the VP for Enrollment Management to support PR opportunities in the life of the Graduate School.
- Create landing pages for student events in HubSpot
- Support branding & design for all annual supplies & collateral
- Develop newsletter templates for students & alumni
- Design new merchandise and maintain inventory for graduation, prospective student events, and campus recruiting.
Qualifications
- Bachelor’s degree in business, communication, marketing, or a related field
- 2-3 years' experience working in higher education, preferred
- Experience with HubSpot or related CRM, beneficial
- Social Media marketing experience, preferred
- Graphic design experience, preferred
- Excellent written and oral communication skills
