As the Email Marketing Specialist, you will be a key player in developing and executing email campaigns that engage prospects and customers while driving business growth. You'll work collaboratively with different teams to ensure our emails are effective, high-quality, and achieve our marketing goals.
The ideal candidate will have in-depth knowledge of marketing automation platforms and understand how to drive and measure meaningful interactions with prospects and customers.
What you’ll do: - Develop and execute emails:
- Create compelling emails for a variety of purposes (e.g., newsletters, product announcements, event promotions, lead nurturing).
- Manage A/B testing to optimize email subject lines, content, and calls to action.
- Build automated email journeys to guide leads through the sales funnel.
- Collaborate with the team to ensure high-quality and engaging email copy.
- Manage the project management intake for email requests.
- Maintain email quality:
- Ensure all emails adhere to Equifax brand guidelines and industry best practices.
- Maintain accurate and up-to-date email lists to maximize deliverability.
- Proofread and receive all approvals before launching emails.
- Troubleshoot technical issues related to email delivery and rendering.
- Stay informed about email marketing regulations.
- Target the right audience:
- Personalize email content to increase engagement and relevance.
- Work with Marketing Operations to segment email lists based on demographics, firmographics, behavior, and interests.
- Work with key stakeholders on organically growing subscriber lists.
- Perform operational tasks such as imports and prospect database cleanup.
- Maintain email preferences opt-in and an accurate suppression list.
- Analyze and optimize:
- Monitor and track key email metrics and share insights and recommendations with stakeholders.
- Use data-driven insights to continuously optimize email strategies.
- Utilize emerging AI capabilities to streamline manual workflows, optimize email copy/subject lines for enhanced scannability, and accelerate the QA process.
- Use marketing automation tools:
- Use Pardot (our marketing automation platform) and other tools like Stensul to streamline email processes and improve efficiency.
- Build and manage email templates, nurture flows, and landing pages.
- Set up automated email workflows to nurture leads and drive conversions.
- Build and deploy supporting digital campaign assets for email banners.
What experience you need:
- Bachelor’s Degree in Marketing or Communications or equivalent experience
- 2+ years experience in marketing automation or email marketing, preferably in a B2B environment
What could set you apart:
- Experience writing and building customer facing emails
- Strong knowledge of email best practices (A/B testing, deliverability)
- Excellent communication and project management skills
- Impeccable attention to detail
- Familiarity with or an appetite for leveraging generative AI tools
