Maxam Tire North America: Marketing Coordinator
(In-office position)
Position Reporting to: Director of Marketing
Summary/Objective
Maxam Tire, a subsidiary of the Sailun Group, is a global manufacturer and distributor of specialty off-the-road tires.
The Marketing Coordinator is responsible for supporting our business strategy centered around our core mission of being a “Business Solutions Provider” and our vision of “Ensuring the Quality of the Customer Experience” in the Specialty Tire market segment.
As part of our high-energy marketing team, the Marketing Coordinator will play a key role in supporting a broad range of marketing activities, including campaign executions, content development, as well as other operational initiatives. This hands-on position entails working closely with other departments to enable scalable, efficient marketing operations while allowing brand and strategy leaders to focus on growth and positioning. The ideal candidate is highly organized, detail-oriented, and eager to contribute to a fast-paced, collaborative environment.
Essential Functions
- Support the development and execution of content for social media, email campaigns, newsletters, website updates, and other external communications.
- Manage corporate promotional and print web store, including planning, placing orders, budgeting, and tracking inventory.
- Material development ranges from presentation, sales enablement, flyers, brochures, emails, newsletter, social media, internal communications and more.
- Manage and execute all aspects of our non-industry sponsorship.
- Manage a myriad of administrative support needs such as materials printing and shipping, marketing distribution lists management, association membership renewals, setting up marketing campaigns within various platforms, implementation of website updates, invoices and others.
- Coordinate logistics for conferences and other marketing events, including registration and follow-up.
- Assist in supporting lead generation efforts, including tracking, reporting and data management.
- Assist with tradeshow and events materials production, printing, shipping and inventory.
- Support internal communications and other ad hoc marketing initiatives.
- Assist in managing Corporate Rewards Program, including approvals and program implementations and coordination.
- Maintain accuracy of all product specifications, applications, and supporting materials.
- Support tradeshow planning and execution with Events Manager as needed.
- Ensure marketing operations SOPs are consistently updated.
Travel
- Travel is required domestically and internationally for events.
Skills & Qualifications
- Exceptional organizational skills and attention to detail
- Microsoft Suite (proficient in at least Word Doc and PowerPoints)
- Provide operational consistency and process discipline
- Strong project management and follow-through
- Ability to manage multiple priorities and deadlines simultaneously
- Comfortable working cross functionally with Engineering, Sales, Finance and external vendors
- Process-oriented mindset with a focus on accuracy and consistency
- Strong communication and documentation skills
Required Education & Experience:
Bachelor’s degree in marketing or business administration or equivalent number of years of experience.
1-3 years of related experience in a Marketing role with demonstrated success.
