About The Company
Primary is the largest early stage venture firm in the world, with $1 billion in assets under management and a staff of 50 working alongside founders to build unicorns like Alloy, Chief, Electric, K Health, Slice, Vestwell, and many more.
The firm takes a low-volume, high-conviction approach—and devotes unreasonable resources toward making sure founders can succeed. With an Impact team that outnumbers investors 2:1, operational experts spend 100% of their time making hires, signing customers, and enabling future fundraising to supercharge growth. This partnership with top-tier founders makes companies in Primary’s portfolio 2x more likely to raise a Series A and 19x more likely to reach a billion-dollar-plus valuation—a third of Fund I companies are unicorns, less than a decade out.
About The Role
Primary publishes content across formats: video, audio, written, this role owns the production engine, content calendar and posting behind all of it. That means you're in the room with investment partners when the concept is being shaped, and you're still there when the final cut goes out.
- Asset production, concept to cut. You'll develop content ideas in collaboration with investment partners and firm leaders, then take them from brief to finished asset scripting, shooting, editing, and delivering cuts optimized for each channel. A founder conversation might become a LinkedIn clip, an audio pull, and a newsletter moment. You know how to see all three in the same raw footage.
- Video production. You'll set up and run scrappy shoots: Partner interviews, event recaps, talking-head content, and you'll do it without a full crew. You understand lighting, audio capture, and camera operation well enough to get a clean, professional result in a conference room or at a dinner. You're a confident editor: Premiere Pro or Final Cut fluency.
- Audio production. You'll record, edit, and produce audio content, from long-form conversations, clips, and anything in between. You know what good audio sounds like, you know how to get it in less-than-ideal conditions, and you can produce a finished piece from a raw recording without it going to an external post-production house.
- Creative direction and freelancer management. When applicable - You'll brief and manage a stable of freelance editors, photographers, and contributors. You're clear enough in your direction that they can execute without constant check-ins, and your taste is developed enough that you can tell immediately when something is off.
- Content calendar and editorial operations. You'll own the calendar - what's publishing, when, in what format, for which channel. You'll manage the dependencies between your production schedule and what's happening in the business: events, announcements, and organic moments worth capturing.
- Content library and asset management. You'll keep Primary's content organized, accessible, and actually used. Not just archived, findable and reusable.
About You
You are scrappy by instinct and excellent by standard. You've figured out how to make things that are genuinely good with limited resources, and you're constantly playing around with new platforms and tools to find new ways to do it. You also know how to run the operation behind the content ( the calendar, the channels, the plan). Maybe you've been the producer who also kept the whole thing organized. Maybe you were the PM at a production agency who couldn't help making things on the side. Maybe you built the content function at a startup and owned it top to bottom.
What we want to see is the work: video, audio, written. Whatever you've made that you're proud of.
Core qualification: 4+ years in content production, brand content, or creative production.
Here's what the role actually requires + and how we think about experience:
- You concept and produce. You're not waiting for a creative brief to arrive from someone else. You can walk into a conversation with a partner, hear them talk about something interesting, and come back with a content idea, a format recommendation, and a production plan. The creative and the operational live in the same brain..
- You're platform-native. You don't produce content and then figure out where it goes. You think about LinkedIn, audio, and long-form as distinct formats with different audiences, different tolerances, and different cuts prior to creation. You have an instinct for what performs on each and why.
- You can run a shoot alone. Camera, lighting, audio: you know how to get a clean result without a crew. You've done it in hotel conference rooms, at dinners, at events. You're not precious about the setup; you're focused on the output.
- You have real audio skills. You've recorded, edited, mixed, and published audio content. You know how to clean up a room recording. You know what a good mic placement sounds like.
- You're organized. Multiple formats, multiple stakeholders, shifting priorities, you have a system for managing it.
- Your taste is immediately visible. Someone can look at your work and know what you believe about quality. You push back when something doesn't feel right, and you can articulate why.
- AI fluency and curiosity. You’re actively using them to concept, repurpose, develop more variety and volume without compromising quality. You've already integrated them into how you work and you have examples to show for it.
All candidates must be available to work at least 3 days a week at Primary's office in NYC.
