Overview:
The Membership & Marketing Director role combines communications, marketing, membership, and administration into a cohesive story. You’ll be the storyteller, the welcoming voice for members, the organizer ensuring our systems operate smoothly, and the creative force behind campaigns that foster new connections.
This is a hands-on role suited for someone who enjoys both strategic planning and daily tasks. It’s perfect for a professional who prides themselves on being reliable, organized, and communicative, and who knows that answering the phone or creating a newsletter are both important ways to build community and strengthen relationships. The successful candidate will have experience in and enjoy working with board members to ensure the GeorgeTown Club’s standards are upheld, and member satisfaction remains high.
Duties and Responsibilities:
Administrative and Member Support
- Maintain high visibility and build strong relationships with current members to reduce attrition and keep them engaged and supportive of the club.
- Deliver professional and timely service to all inquiries, ensuring each interaction reflects The GeorgeTown Club’s welcoming and professional tone.
- Manage administrative processes that support membership and marketing functions, including vendor coordination, mailings, invoicing, and office organization.
- Provide operational support for volunteer leadership, including scheduling, report preparation, and general office duties.
- Partner with volunteer and paid leadership to align membership and marketing goals with strategic priorities.
Membership Growth & Engagement
- Manage all steps of the application process, work with sponsors, onboard new members, track membership information and categories, facilitate prospective member events, and handle general comments and questions from the membership
- Manage onboarding and renewal campaigns that promote consistent value and connection.
- Support member committees and volunteers, especially those focused on new member orientation and engagement.
Marketing & Communication
- Take the lead role in the development of the club’s annual marketing and communications operating plan.
- Design and execute integrated marketing and communications campaigns promoting membership, events, and club activities.
- Take ownership of the club’s website, ensuring pages, links, and posts are up to date and visually consistent.
- Ensure that the club’s brand messaging and visuals remain consistent, timely, and aligned across all media.
- Develop and distribute email campaigns, monitor analytics, and optimize for engagement.
- Compile content and create a layout for the monthly newsletter. Write various internal and external communications for email and web, and provide copyediting or proofreading when appropriate.
- Oversee social media accounts, including planning, posting, and tracking engagement metrics.
Key Competencies:
- Strong administrative and organizational skills with the ability to manage multiple priorities independently.
- Excellent communication skills, both written and verbal, and a genuine enthusiasm for member service.
- A problem solver who thrives in a fast-paced environment and takes ownership of results.
- A team player who understands that personal excellence drives successful marketing and member engagement.
Education & Experience:
- Bachelor’s degree in marketing, Communications, Business Administration, or related field preferred (equivalent experience considered).
- 1–3 years of relevant marketing experience, preferably in hospitality, private clubs, or luxury lifestyle industries.
- Proficient knowledge of Microsoft Office Suite, Canva, or similar graphic design platforms.
- Proficient in a project management program to manage content creation.
- Experience with email marketing platforms (Mailchimp, Constant Contact, or CRM-integrated tools).
- Working knowledge of photography, videography, and video editing.
Work Environment
- Business attire is recommended for all workdays. Formal attire is required for club functions.
- Typical work week is Monday – Friday, 9:00 AM to 5:00 PM
- Other days and times may be scheduled as needed by the Club.
- Might have to work Holidays, weekends, evenings/nights as per the club’s needs.
Compensation, Benefits, and Hours:
- Competitive salary commensurate with experience, education, skills, and training. Salary Range $105,000 - $115,000. Holiday Bonus.
- Benefits: Parking, Medical, dental, vision, 401K retirement plan, paid vacation and personal/sick days, holiday bonus, life insurance, and family meals.
Candidates: Please send your resume to brian@barmstrongconsulting.com
