Company Description:
Secfi is trusted by thousands of tech professionals for financial planning and financing. We're the first to provide a proprietary suite of equity planning tools, 1:1 guidance with licensed equity strategists, and a set of financing products that enable employees to own a stake in the company they helped build. Currently, we have over 50,000 users on our platform owning over $150bn worth of equity, and have worked with employees from more than 90% of all U.S. unicorns.
Role Description:
Secfi has a content operation in need of a leader: a bi-weekly newsletter with 20,000+ readers, 7,500 LinkedIn followers, and 150+ published pieces. We're looking for someone with full ownership of the voice, the strategy, and the bar. You'll set the content direction, own the long-form output, and grow Secfi's video presence. A freelance social media manager handles daily posting — you give them the message, the copy, the angle. A content agency drives volume — you set the brief and hold the standard. In-house contributors co-write the newsletter with you. Your job is to be the editorial center of gravity: the person orchestrating everything, and the one producing the work that defines what Secfi sounds like at its best. This isn't a role for someone who wants to delegate their way to a strategy deck. You'll be a strong hands-on producer who uses their taste and sharp judgment to take our content operation to the next level. You'll report to our Senior Director of Product, Technology & Marketing.
What you'll do:
- Own Secfi's content direction, messaging framework, and brand voice — the standard everything else is measured against
- Write the long-form content that defines Secfi's authority: in-depth guides, thought leadership, and editorial pieces on equity compensation, financial planning, and the startup economy
- Co-write and edit the bi-weekly newsletter with in-house contributors, maintaining a high editorial bar for 20,000+ readers
- Build Secfi's video presence: create financial content, interview team members, host webinars and livestreams, and build the production pipeline around it (UGC creator, freelance editor)
- Set the direction and copy for our social media manager across LinkedIn, X, and Instagram — you're the voice they execute
- Brief and coordinate the content agency to drive volume, ensuring everything published meets Secfi's standard
- Drive the editorial calendar, aligned to product launches, partnerships, market events and other company priorities
- Use AI tooling (Claude, Sanity content agent) to extend your own output and build workflows that make the whole operation faster
What we're looking for:
Finance fluency is non-negotiable. You don't need to be a CPA, but you need to be a real finance nerd. Our audience — primarily employees and executives at late-stage startups — makes high-stakes financial decisions. The content has to earn their trust. Background in financial services, wealth management, lending, or a similarly regulated content environment is strongly preferred.
You're an AI operator. You're comfortable prompting and orchestrating tools like Claude and Sanity's content agent as part of your daily workflow. You think about automation before you think about headcount. Building new agents or workflows is a plus.
You write well and think in systems. You can produce sharp long-form and tight social copy, but you also think about content as infrastructure — how pieces connect, what the audience journey looks like, and where narrative consistency breaks down.
You know how to make financial video content work. You'll drive Secfi's video strategy — scripting, directing, and building the production pipeline. Whether that means stepping in front of the camera yourself or sourcing and directing freelance talent, you're the person with the point of view on what makes a financial video worth watching.
You're data-driven. You use analytics to inform decisions, not just report on them. You're comfortable in performance dashboards, understand SEO fundamentals, and are keeping up with GEO (generative engine optimization) as AI changes how content gets discovered. Data shapes your editorial strategy — you don't publish on instinct alone.
You know how to direct creative collaborators. You'll be setting briefs and managing output for a freelance social media manager, a content agency, and eventually a video editor. You don't need to micromanage, but you need to be clear, decisive, and fast at giving feedback that moves work forward.
