Director of Marketing & Media

Kelly Wearstler • Full-time • Los Angeles, CA, US • 14h ago

Kelly Wearstler Studio is seeking a senior marketing and media leader to oversee all marketing functions and drive the studio's content, narrative, and platform revenue strategy. This is a people management and cross-functional leadership role. You will lead a team of 3–5 and be responsible for the overall marketing direction, editorial voice, and revenue performance across channels.

The ideal candidate has deep experience in luxury, design, or founder-led brand environments, is an exceptional writer and editor, and brings both strategic vision and commercial instincts to the work. You set the direction, build the systems, and ensure the team executes with consistency and quality.

Responsibilities

Lead and manage a team of 3–5 across social media, content, and creative functions
Directly manage the Social Media Manager, collaborating on social strategy and providing direction, feedback, and oversight on execution
Work with the E-Commerce Director to ensure alignment across e-commerce, newsletter, social, and sales channels
Set overall marketing priorities and ensure the team is aligned and accountable to a unified strategy, including holistic campaign strategy across e-commerce, newsletter, social, and sales
Maintain a master marketing calendar across all channels, campaigns, and studio initiatives, coordinating e-commerce, newsletter, social, and sales touchpoints to ensure integrated execution
Serve as the primary point of coordination between marketing, partnerships, PR, design, and business development
Define the studio's overarching content pillars, brand voice, and editorial standards across all channels
Lead long-form content, Substack arcs, and campaign messaging in Kelly's voice
Develop scripts and outlines for YouTube and video content
Review and approve content across channels before publication, ensuring quality and brand alignment
Make final calls on pacing, sequencing, and what gets published
Own revenue P&L across affiliate programs
Set paid amplification strategy across Meta, Pinterest, and TikTok and oversee execution of paid campaigns
Track and report on revenue performance by channel monthly
Set platform-level growth strategies in collaboration with the Social Media Manager, who owns social-specific tactics and day-to-day execution
Drive Substack subscriber growth
Identify and activate untapped revenue opportunities across social platforms
Own LinkedIn and YouTube strategy as longer-term authority and discoverability channels
Partner with the Partnerships Manager to ensure marketing and content support brand partnership execution
Collaborate with the Partnership Director on strategic brand positioning and inbound opportunities
Coordinate with PR and e-commerce teams on campaign timing, product launches, and press moments
Implement AI tools across content creation, analytics, repurposing, and workflow
Build scalable systems that increase team output without compromising quality or brand integrity

Requirements

8–10 years of experience in marketing, media, editorial, or brand strategy, ideally in luxury, design, fashion, or lifestyle
Proven experience managing a team and owning a marketing function end-to-end
Exceptional writing and editing skills with the ability to work closely in a founder's voice
Strong analytical skills and comfort owning a revenue number
Deep familiarity with Instagram, TikTok, Pinterest, LinkedIn, YouTube, and Substack
Experience with affiliate platforms such as ShopMy and paid social strategy
Strong AI literacy and hands-on experience with AI tools for content, optimization, and workflow
Experience in luxury, design, or founder-led brand environments strongly preferred

Benefits Overview