About Our Organization: Punchbowl News is a news content company focused on power, people, and politics in Washington. We are seeking a Senior Marketing Associate to join our growing team.
Punchbowl News’ primary focus is breaking news about power, the nation’s political leadership and explaining to our audience of political junkies how Washington works. We produce (at least) three newsletters each day, a daily podcast, dozens of events and more across our growing product suite.
Punchbowl News’ theory is that power in Washington emanates from the Capitol – and that’s the center of our focus. Our audience includes members of Congress, high-ranking members of the Trump administration, lobbyists, top-level reporters, media executives, Wall Streeters, tech and Fortune 500 executives and everyday political fans.
FLSA Status: Exempt
Employment Status: Full-time Regular
Primary Location: Washington, DC
Job Summary: Punchbowl News is seeking a creative, growth-minded and data-driven Senior Marketing Associate to help drive audience engagement, growth and messaging. Goals will vary for these campaigns and may include: driving list growth, converting free-to-paid subscribers, increasing audience engagement across a portfolio of products, boosting member value or internal stakeholder engagement.
The ideal candidate is highly collaborative, politically curious, creative, proactive and analytical with a growth mindset. This person should be just as comfortable executing on time-sensitive promotional needs as they are in thinking about longer-term growth initiatives. This candidate would ideally come in with experience working within a subscriber or member-focused environment and be familiar with executing on marketing campaigns across multiple platforms and mediums.
The Senior Marketing Associate will report to the Director of Marketing.
Responsibilities:
Audience Engagement & Growth
- Identify opportunities and brainstorm strategies to drive greater visibility for the brand and our products, from marketing activations at our events that build member value to new audiences we should get our products in front of
- Work closely with the Subscriptions team to determine top targets for nurture campaigns, collaborating on ways to convert free subscribers into paid members
- Propose messaging and target audiences for custom editorial products in tandem with the Director of Marketing and our digital ads partner
- Gather information, write copy and help design collateral for our sales teams, from product one-pagers and testimonials to case studies and pitch decks
Social Media
- Stay up to date on emerging conversion tactics, key company moments and trends in newsroom engagement, with a focus on finding opportunities to drive subscription and list growth across our social media channels
- Manage our posting about events, partnerships and products on LinkedIn and think about ways to better utilize the platform as a subscription mechanism
- Work closely with the Director of Marketing and our digital ads partner to help with paid social campaigns as needed across platforms like Reddit, Google and Meta
- Engage in social listening to track mentions of Punchbowl News across platforms
Email & Newsletters
- Help draft and send email campaigns as necessary, from our monthly Portal marketing newsletter that highlights updates and features about our legislative intelligence platform to promotions for a new editorial series
- Write copy for marketing promotions in our newsletters that highlight our products, launches and important milestones
- Research relevant target companies and offices for subscriber growth opportunities and lead list-building efforts for key marketing initiatives such as Premium+ newsletter trials
Performance Tracking
- Closely monitor marketing team metrics in real time, from cost-per-acquisition to pageviews and social media engagement, and recommend adjustments to optimize campaign performance to improve ROI
- Create mechanisms for reporting out relevant data to stakeholders on a regular basis, such as tracking content that is effectively driving subscriptions for the editorial team
Qualifications:
- 2-4 years of relevant experience (newsroom experience a plus)
- Experience using an email service provider or CRM for emails and list creation. Experience with HubSpot is a bonus, though not required
- Experience with organic or paid social media advertising a plus
- Strong copywriting skills and ability to engage in marketing speak authentically
- An interest in data and leveraging it to make informed decisions
- Ability to thrive in fast-paced, deadline-driven environments
- Excellent communication and cross-team collaboration skills
- Enthusiasm for politics, journalism and digital storytelling
- A yearning to constantly grow and stay updated on marketing trends
- Experience working within a subscription or membership-oriented business is preferred
- Design experience a plus, though not required
Compensation & Benefits:
The salary for this role is in the range of $75,000-$95,000. Final compensation will be based on scope, work experience, and relevant skills.
In addition to salary, Punchbowl News is pleased to offer other benefits
- Health Coverage: Medical, dental, and vision insurance, with 100% of premiums covered by Punchbowl News for employees and eligible family members.
- Retirement Plan: 401(k) with employer-matching contributions, available after six months of employment.
- Paid Time Off: 20 days of paid vacation annually, in addition to most federal holidays.
- Office-Wide Breaks: Two additional weeks of paid company-wide time off—end of August and end of December.
- Parental Leave: Up to 20 weeks of fully paid leave for birth parents. Non-birth parents or partners are eligible for 12 weeks of paid leave.
- Professional Development: Ongoing learning opportunities through internal training, programs, and external classes.
The job is based in Washington, D.C.
Employment Eligibility & Equal Opportunity Statement
Punchbowl News celebrates diversity and is committed to creating an inclusive environment for all employees.
In accordance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required Form I-9 upon hire.
