eCommerce & Marketing Specialist

Fermob USA • Full-time • Cumming, GA, US • 1d ago

eCommerce & Marketing Specialist

About Fermob:

Fermob USA is the North American branch of Fermob, the renowned French outdoor living brand. Serving the United States and Canada for over 20 years, we have brought Fermob furniture to American homes, workplaces, hotels, restaurants, and public spaces, with the aim of sharing the French “joie de vivre” and our love of French design. We bring people together – outdoors and indoors – and when people are connected, good things happen.

We are looking for an eCommerce & Marketing Specialist to help grow our online presence and eCommerce business.

Position Summary:
In this role you will combine a strong eye for design with hands-on experience in eCommerce and marketplaces, creating compelling content and delivering meaningful customer experiences. Working in a collaborative, cross-cultural environment, you will partner with international teams to bring ideas to life, optimize our online presence, follow up with the Customer Service team on order fulfillment, and contribute to strategic initiatives while staying ahead of emerging eCommerce trends through ongoing market research.

Experience, Skills & Knowledge:

Bachelor’s degree in Marketing, Communications, Business, or related field
3+ years of experience in an eCommerce or related role
Strong analytical skills and data-driven mindset
Familiarity with marketing automation tools
Solid knowledge of SEO, PPC, email marketing, and social media marketing
Experience with Google Analytics
Experience with CMS platforms (Adobe, WordPress, Shopify, etc.)
Basic knowledge of HTML/CSS
Experience with Amazon marketplace and B2B eCommerce is a plus
Video, photography competences
AI marketing tools knowledge
Comfortable with KPI, reporting, analysis
Excellent written and verbal communication skills
Comfortable working in an international environment
Strong focus on TEAMWORK

Key Skills:

Campaign management
Data analysis
SEO, LEO & SEM
Content marketing
Paid advertising

Responsibilities (eCommerce):

Monitor the online product offer, including new product launches, discontinued items, product visuals, descriptions, and e-merchandising, etc.
Follow up on website developments with headquarters (HQ) (new sections, functionalities, and improvements, B2B eCommerce website, etc.)
Participate in the definition of action plan timelines (campaigns, brand content, seasonal activations, etc.), define, develop, and implement local content in collaboration with HQ
Cooperate with HQ on marketing automation campaigns
Participate in paid media campaigns in collaboration with the French team to maximize ROI
Partner and cooperate with HQ in France to optimize website performance in terms of SEO & LEO, and user experience
Provide stock recommendations for the B2C eCommerce website
Manage the Amazon boutique, including product listings and customer order follow-up with the online agency (product information, and content creation)
Track KPIs and prepare performance reports for internal stakeholders
Conduct market research and competitor analysis to identify growth opportunities
Perform in-depth data analysis to identify trends, insights, and optimization opportunities
Stay up to date with emerging digital trends, tools, and platform updates
Work closely with the sales team to align our eCommerce strategy with that for online retailers
Act as the main point of contact for Customer Service regarding eCommerce orders
Other tasks and projects as assigned

Responsibilities (Marketing):

Update or create sales presentation to support Sales team
Adapt sales tools to local needs
Identify and create case studies for contract market
Coordinate launch of new brand on US market (newsletter and emailing campaigns, tools, presentations, etc./ eCommerce activation)