Marketing Assistant

Douglas Elliman Real Estate • Part-time • West Palm Beach, FL, US • 15h ago

A luxury real estate individual affiliated with Douglas Elliman, serving clients throughout Palm Beach County. Specializing in representing and marketing exceptional residential properties while delivering a highly personalized client experience. Marketing plays a central role in the business, with a focus on strategic branding, digital presence, and high-quality presentation of luxury listings.

Role Description

This is a part-time (with possible growth potential to full-time possible if desired), 10 hours a week.

Majority of work can be done remote- but would desire some on-site content creation in or near West Palm Beach, Florida.

Seeking a highly driven, self starting and creative Luxury Marketing Specialist to lead and elevate the brand across South Florida’s high-end real estate market by strategizing, and execute comprehensive marketing initiatives that support the continued growth of a top-producing luxury real estate individual.

Socials:

2 posts/reels per week across my platforms (instagram and linkedin)
creation on shared canva drive; content for stories that i can use on my own (these will be templates and easy) example: feature of the week, SOLD, etc , and then I can add photo and address and add to stories
Content created using a combination of my provided materials, PR materials and branded assets to be look lux and on brand
Video clips I send will be edited into polished reels optimized for social media performance
Original content development based on your listings, local market updates, neighborhood highlights, and timely real estate news
Monitoring of social media trends, songs, and real estate industry shifts to keep your content timely and relevant
Each post designed with strategy in mind to position you as an informed and consistent presence in your market
Community management, including monitoring comments to ensure engagement with your audience is timely, professional, and on-brand
Quarterly analytics and reporting, providing insights into performance and recommendations for continued growth and positioning.

Email: Create one email per week based off template. newsletter format with listing and sale activity

Print marketing: occasionally creating print publication marketing pieces.

Qualifications

• knowledge of marketing strategy, brand development, and campaign execution

• Expertise in market planning and the ability to develop and implement comprehensive marketing strategies

• Proven experience managing and growing multiple social media platforms including Instagram, LinkedIn, and Facebook

• Graphic design (photoshop) and visual content creation skills for digital and print marketing

• Experience with digital advertising, analytics, and performance tracking

• Understanding of market research and consumer behavior

• Ability to manage multiple projects and maintain strong attention to detail in a fast-paced environment

• Communication, organizational, and collaboration skills

• Ability to contribute to strategic decision-making and brand growth