About Us
Tusk & Quill is a media and events platform focused on thoughtful conversations across culture, technology, and society. We host small, curated events (25–30 people) in NYC—salons, interviews, and workshops designed to bring the right people into the room.
For examples see here: https://tuskandquill.org/events-1
Role Overview
We’re looking for a freelancer to help us consistently fill 25–30 seats within a 2-3 week lead time.
Our team will handle event planning and content. Your role will be to support marketing efforts.
We already have a newsletter, social media, and outreach strategy in place to drive attendance. You will augment these efforts with the below responsibilities.
Targeting 25-30 attendance in short term and looking to ramp that up over the course of the year. This job is short-term, but can convert to long-term if it is a good fit.
The goal is not to just raise awareness via impressions, but to drive high-quality attendance:
- identify and reach the right people
- drive high-quality RSVPs
- ensure strong show-up rates
Responsibilities
1) Targeted Outreach (Primary Lever)
- Identify relevant individuals and communities in NYC (writers, researchers, operators, etc.)
- Execute direct outreach via:
- email
- DMs (Twitter/X, LinkedIn, Instagram)
Goal: generate high-intent RSVPs from the right audience
2) Distribution (Selective, Not Broad)
- Post events on key platforms:
- Eventbrite, Luma, etc.
- Identify 2–5 relevant newsletters / communities per event
- Advise on social media strategy
No spray-and-pray posting
3) Positioning & Conversion
- Refine event titles and descriptions
- Ensure clear, compelling framing (“why this matters”)
- Optimize RSVP flow (low friction, clear CTA)
Goal: 70–90% show-up rate
What We’re Looking For
- Experience promoting small, curated events (not large conferences)
- Familiarity with NYC communities (media, tech, policy, culture, etc.)
- Strong written communication (for outreach + positioning)
- Comfortable doing manual, targeted outreach
- Good judgment and taste (critical for audience fit)
What This Role Is NOT
- Not a generic social media manager
- Not ad-heavy performance marketing
- Not mass event promotion
If your instinct is “run ads and increase impressions,” this is not the role.
Scope & Compensation
Freelance / per-event basis
Budget: $350 per event
Success Metrics
25–30 attendees per event
70%+ show-up rate
Increasing % of repeat attendees over time
To Apply
Please include:
Examples of events you’ve helped promote (especially small or niche events)
A brief answer to:
“How would you get 25–30 high-quality people to attend a niche NYC event within 2 weeks?”
Any relevant communities, newsletters, or audiences you have access to
