Location: Daily Mail, New York
Position: Full Time/ Permanent
Salary: $105-$120k Depending on experience
Job Introduction
We are seeking a dynamic, experienced and highly organized individual to join our team as Deputy US Head of Newsletters. This is a senior hands-on role supporting the US Head of Newsletters in the growth, production and optimization of the Daily Mail’s US newsletter portfolio, which is crucial to achieving our North Star goal of 1m global subscribers by 2028.
The role requires exceptional copywriting, editing and proofreading skills, strong national media experience, and proven expertise in launching or relaunching editorial newsletters. The successful candidate must also have strong experience using Sailthru or a comparable enterprise newsletter platform, including building, scheduling, testing, segmentation, reporting and list management.
The ideal candidate will be calm under pressure, rigorous on standards and comfortable working across a fast-moving newsroom. He or she will collaborate closely with reporters, senior editors, the UK newsletter team, audience, product and commercial colleagues to deliver compelling newsletters, improve performance and help scale the US newsletter operation.
Main Responsibilities
Newsletter production and curation
Develop, edit, package and produce compelling newsletters across a range of topics, ensuring high-quality standards and alignment with the Daily Mail editorial guidelines.
Proofreading and editing
Review newsletter content for accuracy, clarity, tone, consistency and legal/editorial sensitivity, maintaining the Daily Mail’s voice and standards.
Sailthru production and management
Build, schedule, test and send newsletters in Sailthru, managing segmentation, templates, reporting, list hygiene and troubleshooting as required.
Launch and relaunch delivery
Help plan and execute new newsletter launches and relaunches, including editorial proposition, format, cadence, workflow, testing and post-launch optimization.
Audience engagement
Implement strategies to grow newsletter subscriptions, improve open rates and click-through rates, strengthen reader loyalty and increase engagement.
Collaboration
Work closely with the US Head of Newsletters, senior newsroom leaders, section editors, reporters and the UK newsletter team to align newsletter content with wider editorial priorities.
Performance analysis
Monitor and analyze newsletter metrics, providing clear insights and practical recommendations for optimization.
Workflow and coordination
Help manage day-to-day newsletter workflow, deadlines, production schedules, cross-desk coordination and rotas, ensuring the operation runs efficiently and consistently.
Deputizing
Act as a senior point of contact for the US newsletter operation when required, helping to resolve editorial, production and scheduling issues.
Innovation
Stay updated on industry trends, competitor newsletters and best practices in digital media, suggesting new approaches to reach and expand audiences.
Person Specification
- Proven experience in copywriting and editing within a national media environment.
- Strong proficiency in proofreading and ensuring editorial quality.
- Excellent news judgment and a sharp understanding of what makes readers open, click, read and return.
- Proven experience editing, launching or relaunching editorial newsletters.
- Strong hands-on expertise in Sailthru or a comparable enterprise newsletter platform, including newsletter build, scheduling, testing, segmentation, reporting and list management.
- Experience using newsletter performance data to improve subject lines, formats, send times, engagement and retention.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with senior stakeholders.
- Deep understanding of audience engagement strategies, particularly in the context of newsletters and digital content.
- Ability to work under tight deadlines, manage multiple projects simultaneously and remain calm in a fast-paced newsroom.
- Strong organisational skills and a practical, solutions-focused approach to workflow and production.
- Passion for exploring new ways to deliver content and engage audiences through newsletters.
About Us
The Daily Mail is an award-winning, multi-platform newsbrand reaching more than 33 million print and online readers each month. The world-famous media outlet offers a unique blend of breaking news, agenda-setting exclusives, showbiz, health, sport and lifestyle stories across print (UK), digital, video, audio and social channels. Its global newsroom of journalists, formidable story-getting power and breadth of formats delivers highly engaging, trusted Daily Mail content to millions of loyal and new audiences. Founded in 1896, the Daily Mail is today the largest news publisher on TikTok, with more than 28 million total followers and more than 45 billion views in the past year. A trailblazing global phenomenon, the Daily Mail is part of dmg::media.
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race (which includes colour, nationality and ethnic or national origins), religion or belief, sex or sexual orientation.
We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
