Primary Accountability
This role is responsible for developing and executing KUA’s social media content strategy, creating high-quality original content across multiple channels while ensuring alignment with the organization’s broader brand, voice, and communications goals. The position also supports e-newsletters, email campaigns, and content as the primary liaison for Student Alumni, Affinity, and Regional Networks. Additionally, the role involves cross-functional collaboration with campus partners, performance analytics reporting, and contributing to marketing initiatives aimed at growing public awareness and donor retention for KUA.
Major Duties
- Develops content strategy for KUA’s social media channels to effectively reach the desired target audience and marketing goals
- Supports the development and implementation of KUA’s brand, voice and communication priorities ensuring that KUA is widely seen as a valued engagement and support platform for alumni and campus partners.
- Produces high-quality, engaging, original social media content that is creative, unique, in line with the latest trends and reflective of KUA’s overarching communications and marketing strategy.
- Promotes existing content from other resources, such as Crimson & Blue magazine and KU partners.
- Monitors KUA partners’ news and social channels for content to amplify.
- Manages content and engages in KUA’s social media communities, including evenings and weekends.
- Prepares analytics reports that communicate social media performance using key performance indicators.
- Plans, research, edits, and creates content and strategies for assigned alumni e-newsletters, email, thought leadership articles, and other materials.
- Creates and provides support/onboarding for new volunteer managed Affinity and Regional network social media accounts
- Creates standard operating procedures related to content approval, posting, and other related processes as needed.
- Identifies problem areas and presents recommendations, solutions, and action plans to appropriate members of leadership.
- Manages assigned projects in a timely manner.
- Engages and networks confidently at all levels and across multiple, key campus partners that support KUA’s brand and mission.
- Understands KUA’s mission and how it relates to the educational, research, and service goals of the University.
- Works both individually and collaboratively, in a team environment that is hybrid.
- Contributes actively to team’s ideation and planning of marketing plans to increase public awareness of KUA and to attract and to retain donors.
- Demonstrates engagement in KUA team meetings by sharing ideas and asking questions.
- Serves as primary liaison for Student Alumni Network, Affinity Networks, Regional Networks and University Relations marketing efforts.
- Supports newsletter and email development, design and execution on behalf of liaison departments including, but not limited to, regional newsletters, campus faculty/staff newsletter, student newsletters, and regular location-based email updates and offers.
Qualifications
- Bachelor’s degree in communications, digital media, or related field.
- Three to five years of professional work experience.
- Exceptional written and oral communications.
- Meticulous attention to grammar, style, spelling, and editing.
- Experienced in both short-form and long-form writing.
- Skilled in digital content strategy.
- Experience using Facebook, X/Twitter, YouTube, Instagram, and LinkedIn professionally as well platform management systems including Sprout Social.
- Experience in email marketing and email marketing management systems.
- Ability to work well under deadlines in a changing environment and perform multiple tasks effectively and concurrently, as well as strong attention to detail.
- Proficient with Microsoft Office Suite.
- Proficient with Adobe Creative Suite and other creative platforms, such as Canva.
- Experience with graphic design and web graphics.
- Valid driver’s license is required.
Preferred Qualifications
- Advertising, marketing, or public relations experience.
- Familiarity with project management software i.e. Trello, Monday, Basecamp, Jira.
- Familiarity with WordPress.
- Familiarity with Anthology, Salesforce, Marketing Cloud or other CRM systems.
Job Classification
Full-time; Non-Exempt
Work Schedule
Monday-Friday, 8 a.m. – 5 p.m.
Occasional evening and weekend hours
Work Location
Hybrid work schedule, Lawrence campus based
Salary Range
$50,000-$65,000
Reporting Relationship
Vice President Marketing, Communications and Client Services
