Midtown Houston
Salary: $80,000 + Full Benefits
Classification: Full Time/Exempt
About Midtown:Midtown Houston is a vibrant, culturally diverse, walkable community centrally located in the heart of the city. With its combination of mixed-use development, dynamic public spaces, cultural arts and entertainment, Midtown offers an authentic urban experience. Home to more than 14,000 residents, Midtown Houston is led by three partner organizations—the Midtown Redevelopment Authority (TIRZ Tax Increment Reinvestment Zone 2), Midtown Management District, and Midtown Parks Conservancy—which work collectively to facilitate economic growth, enhance public safety, improve public infrastructure, and promote inclusive urban development.
Designated as a Cultural Arts and Entertainment District by the Texas Commission on the Arts, Midtown Houston celebrates its history through public art, community events, and placemaking initiatives. With ongoing investment in economic development, public safety, and innovation, Midtown continues to evolve as one of Houston’s most creative and connected neighborhoods. For more information, visit midtownhouston.com.
Position Overview:
Midtown Houston is seeking a Creative Marketing Specialist to support the execution of marketing and communications initiatives across the district. This role reports to the Marketing & Communications Director and is responsible for producing high-quality, on-brand creative assets and digital content that support Midtown’s campaigns, programs, and public-facing communications.
This position plays a critical role in delivering consistent, timely, and visually compelling marketing assets across social media, email, web, and advertising channels. The role requires creativity, strong attention to detail, and an understanding of digital trends, tools, and storytelling strategies to help position Midtown Houston as a vibrant, connected, and thriving urban district.
As a Creative Marketing Specialist, you will:
Creative & Campaign Asset Production- Design and produce Midtown-branded marketing materials including Midtown’s programming and event promotions, campaign assets, flyers, social graphics, and digital ads
- Develop multi-size asset packages for integrated campaigns (social, web, email, and digital placements)
- Maintain visual brand consistency across all platforms
- Create light motion graphics and simple animations as needed
Social Media Content Production- Produce and package social media content including graphics, captions, story sequences, and short-form video
- Capture, edit, and develop photo and video content for social media, including Reels and other platform-native formats
- Support execution of monthly social media calendars based on director-approved strategy
- Ensure content is optimized for engagement across platforms
Email & Newsletter Development- Build and maintain newsletter templates aligned with Midtown branding
- Format and prepare newsletters using director-provided content & copy
- Support scheduling and distribution of recurring email campaigns
Digital Advertising Support- Develop creative assets for paid campaigns (display ads, social ads, campaign visuals)
- Assist with ad setup, execution, and ongoing optimization in collaboration with the Director
Website Management- Manage website updates and visual content
- Execute website change requests and content updates from Midtown Staff
- Upload and maintain website graphics, landing page assets, and page content elements (banners, tiles, and promotional sections)
Photo & Video Support- Capture or coordinate photography and video content for events, programs, and campaigns
- Maintain organized digital asset libraries for internal use
Internal Creative Operations- Execute assigned creative and marketing deliverables based on priorities and timelines set by the Marketing & Communications Director
- Maintain organized files, templates, and asset systems
- Collaborate with internal teams to translate initiatives into visual content
- Follow Midtown’s internal workflow: Director sets direction based on strategy → Specialist collaborates with Director to develop content and creative → Director reviews, provides edits and feedback → Director gives final approval → Specialist executes approved materials
Scope of Work:
The Creative Marketing Specialist serves as Midtown’s in-house creative production lead, responsible for executing day-to-day marketing deliverables including:
- Digital graphics
- Campaign assets
- Social media content production
- Newsletter templates
- Paid advertising creative and execution
- Website management and change requests
- Web visuals
- Photo and video support & execution
Required Qualifications:
Job Type: Full-time employment
Formal Education: Bachelor’s degree in Marketing, Communications, Graphic Design, Digital Media, Journalism, Public Relations, Advertising, or a related field with a focus on visual content creation, digital media, or communications.
Required Experience: Minimum of two years of practical experience in public relations, digital marketing, content marketing, advertising, or related field.
Knowledge, Skills & Abilities:
- Proficiency in digital marketing and creative tools, including Mailchimp, Adobe Creative Suite, Canva, social media management platforms, and scheduling tools such as Hootsuite
- Strong written and verbal communication skills with the ability to craft compelling content for diverse audiences
- Knowledge of SEO/SEM practices and ability to support campaigns that drive visibility and engagement
- Ability to align marketing deliverables with organizational goals, campaign priorities, and brand standards
Competencies:
- Strong writing, editing, and proofreading skills
- Excellent verbal communication skills
- Detail-oriented
- Ability to present ideas and information clearly
- Strong relationship-building skills and ability to maintain them
- Creativity and willingness to experiment with new trends and technology
- Reliable and self-starter
Preferred Qualifications:
- Experience working with public-sector, nonprofit, or place-based organizations
- Familiarity with digital analytics (social media and email performance)
- Strong photography, videography, and editing experience, with the ability to produce polished visual content for digital platforms
- Experience supporting marketing or communications efforts within a district, municipal, or community-focused organization
Core Skills & Traits:
- Production-focused with consistent, high-quality output
- Strong visual and brand awareness
- Detail-oriented with a strong quality control mindset
- Collaborative and responsive across teams
- Able to translate real-time programs and initiatives into engaging content
- Organized and able to manage multiple priorities in a fast-paced environment
