Partner & Ecosystem Marketing Manager

Omatic • Full-time • Remote (Mount Pleasant, SC, US) • 3w ago

SUMMARY
Omatic is seeking a partner marketing manager who thrives at the intersection of relationship management and revenue generation. In this role, you will be responsible for two connected engines of growth: maintaining the air cover that keeps Omatic's partner ecosystem engaged and informed, and executing the strategic co-marketing programs that drive referrals and partner-sourced pipeline.

Initially, you will stand up the always-on foundation: the partner newsletter, the System Integrator (SI) enablement toolkit library, the partner community platform, and Omatic's presence in the technical communities where system integrators and consultants gather. As that foundation is in place, your focus will shift toward the strategic partner tier: running monthly meetings with Omatic's most important partners, developing joint co-marketing plans, pursuing new co-marketing opportunities, and actively working to move high-potential non-strategic partners into the strategic program.

You will be the marketing face of Omatic's partner relationships. Whether you are leading a monthly business review with an ecosystem partner, launching a co-branded migration campaign with an ecosystem SI, or developing the enablement toolkit that an ecosystem consultant hands to a client, your mission is to turn Omatic's partner network into a powerful, scalable source of new business.

WHO YOU ARE
You love bringing structure to a partner program that is still being built and you are energized by the idea of turning a network of relationships into a measurable source of pipeline. You are comfortable running external partner marketing meetings solo, and you know how to prepare for those meetings, drive toward commitments, and follow through on co-marketing plans.

You understand the nonprofit technology ecosystem well enough to be credible in it. You know what a system integrator does, how a Salesforce or Blackbaud migration gets scoped, and why data infrastructure is an invisible but critical part of every implementation. That fluency is what earns trust with the partners this role manages. You do not need to be a developer or a data engineer, but you do need to understand the world your partners live in.

You are highly organized and outcomes-oriented. You track what co-marketing programs are running, what they are producing, and what needs to change. You bring data to partner conversations and you are comfortable presenting performance against shared goals. You openly give and receive feedback and you want real-world results from the work you drive.

WHAT YOU'LL WORK ON
Strategic Partner Relationship Management

Own the monthly marketing cadence with Omatic's strategic partners: running the marketing agenda of partner business reviews, tracking co-marketing commitments, and following up on joint marketing pipeline activity. After an initial kickoff alongside the partner sales and marketing lead, you run the marketing meetings independently as Omatic's marketing representative
Develop joint co-marketing plans with each strategic partner: the programs, campaigns, and shared goals that define what the partnership produces commercially in a given quarter
Pursue new co-marketing opportunities by identifying where Omatic's story fits into a partner's own sales motion and pitching specific programs that create mutual value
Actively manage partner tiering: using the existing strategic partner framework, identify high-potential non-strategic partners and build the engagement plan that moves them into the strategic program over time
Maintain a clear view of what each strategic partner relationship is producing: referrals generated, co-marketing campaigns launched, partner-sourced SQOs attributed, and pipeline influenced — reported to the Director on a regular cadence

Co-Marketing Program Execution

Lead end-to-end execution of partner co-marketing programs: joint webinars, co-branded campaigns, migration-focused content series, and partner-specific events that drive referrals and lead conversion while maintaining communication and visibility of partner co-marketing programs within the larger marketing team
Develop and maintain the better together story for each strategic partner — the specific value proposition that explains what a nonprofit gets when they use Omatic alongside that partner's platform
Produce and maintain co-marketing assets in partnership with Product Marketing and the Content Marketing Manager: case studies, co-branded toolkits, demo scripts, and partner-specific content variations that help partners sell and refer Omatic effectively

Always-On Partner Communications and Air Cover

Own the Omatic partner newsletter and broader partner communication strategy: keeping the ecosystem informed, educated, and warm between active co-marketing programs
Build and operate the Omatic partner community platform, the destination where SIs, consultants, and ecosystem AEs access enablement resources, stay current on Omatic's product, and connect with the partner network
Develop and maintain the SI enablement toolkit library: Migration Risk Assessment, AI Readiness Checklist, and Trust the GL frameworks in formats practitioners can hand directly to a client, with SoR-specific variations for Salesforce, Virtuous, and Blackbaud partners
Build and maintain Omatic's presence in the technical communities where SIs and consultants gather — contributing useful content that keeps Omatic visible and credible in the spaces where vendor recommendations happen
Pipeline Reporting and Data Integrity
Own partner pipeline attribution: ensure every partner-sourced and partner-influenced SQO is accurately tracked in Salesforce, co-marketing campaign data is clean, and the Director has a reliable view of what the partner program is producing
Regularly analyze and present performance data against partner marketing OKRs, identify trends, and bring specific optimization recommendations alongside the numbers
Audit and maintain data hygiene across partner records, referral tracking, and co-marketing campaign attribution so reporting is accurate and trusted by sales and leadership

WHAT YOU MAY HAVE

5 to 8 years of experience in partner marketing, channel marketing, or ecosystem marketing — you have managed co-marketing programs and external partner relationships, not just supported them
A track record of running external partner meetings independently and driving toward co-marketing commitments — you are comfortable as the marketing representative in a meeting with a partner's own team
Experience developing joint co-marketing plans with technology or channel partners, including campaign planning, asset development, and performance tracking against shared pipeline goals
Enough familiarity with the nonprofit technology ecosystem to be credible with a Salesforce NPSP consultant or a Blackbaud system integrator — you understand what SIs do, how implementations get scoped, and why data infrastructure matters to the organizations Omatic serves
Strong analytical background: you can pull partner pipeline data, build a performance summary, and present it clearly to a Director or a partner counterpart
HubSpot and Salesforce proficiency at the campaign and opportunity level — clean attribution, partner audience segmentation, and pipeline reporting are core to this role
Experience with partner tiering or partner program management, including frameworks that define what makes a partner strategic and how non-strategic partners move up