Location: New York - Hybrid 2 days in-office, 3 days remote
Salary: $60,000 - $65,000
Department: Marketing
Reporting to: Campaign Manager
Role Overview
This role will be directly responsible for delivery of global email campaigns that support our commercial and editorial revenue streams. We are looking for a dynamic, proactive team player who is comfortable interpreting email performance, juggling tight deadlines and managing multiple stakeholders.
Key Responsibilities
- Maintain a comprehensive CRM calendar ensuring timely delivery of commercial and editorial email initiatives
- Be responsible for accurate deployment of US and UK email marketing campaigns, including drafting, proofing, render testing and managing edits
- Work closely with the Content team to consistently optimize content selection and the campaign process to ensure you have the most compelling content for our editorial newsletters
- Support the analysis and reporting of email performance and lead improvements based on these findings including A/B testing
- Build and manage end-to-end lead acquisition initiatives such as competitions, surveys and web forms
- Work with internal commercial and editorial stakeholders to ensure planned content activity is accurately executed and measured
- Report on campaign performance and results, make recommendations to optimize customer engagement
- Manage audience segmentation based on attributes and behavior, including custom audiences tailored for each commercial send
Skills and Experience
- Previous experience or degree in a relevant field
- 1+ years experience building emails in CRM Marketing platforms using WYSIWYG email builders, basic HTML and CSS a plus
- Ability to maintain accuracy and consistency across repetitive tasks in a fast-paced environment.
- Analytically minded, with an ability to use data to verify content hypotheses and communicate data findings to non-technical stakeholders
- Self-starter with ability to work independently and identify and problem-solve when novel issues arise
- Excellent communication skills, comfortable asking questions and sharing feedback with stakeholders at all levels
About our culture
At Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age; disability; gender, gender reassignment; race; religion or belief; sexual orientation; marriage and civil partnership; pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business.
About Time Out Group Plc
Time Out Group is a leading global media and hospitality business that inspires and enables people to experience the best of the city.
It all began in London in 1968 when Time Out helped people discover the exciting new urban cultures that had started up all over the capital. Since then, this iconic brand has consistently maintained its status as the go-to source of inspiration for both locals and visitors alike. Today, it is the only global brand – with a local voice – dedicated to city life.
Through Time Out Media and Time Out Market – which are highly synergistic – the Company helps its large audience go out in the world's greatest cities with its curated content and experiences, and connects global brands as well as local talents with this valuable audience.
Time Out Media’s multiple digital and physical channels span websites, mobile, social media, videos, newsletters and Live Events. Across these channels, Time Out distributes its high-quality content – created and curated by a global team of local experts – around the best food, drinks, culture, art, music, theatre, travel and entertainment in over 350 cities and over 50 countries. The Company is monetising this global reach and its strong traffic from a desirable audience by offering bespoke 360-degree multichannel advertising solutions to international, national and local brands and businesses. Since its launch in 1968, Time Out has become a global brand that advertisers and consumers love and trust.
Time Out Market is the world's first editorially curated food and cultural market, leveraging the Time Out brand to bring the best of the city together under one roof: its best chefs, drinks and cultural experiences – based on the editorial curation Time Out has always been known for. The first Time Out Market opened in 2014 in Lisbon, quickly becoming one of the city's most popular destinations. The success of Lisbon brought further expansion and there are currently 13 open Markets: in addition to Lisbon, there are sites in New York (in Brooklyn's Dumbo neighbourhood and in Manhattan's Union Square), Boston, Montreal, Dubai, Cape Town, Porto, Barcelona, Bahrain, Osaka and Budapest. More Time Out Market locations are in the pipeline as the global expansion continues.
Time Out is a dynamic, pioneering brand and so is our team. We want to work with the best and brightest talent because we work for the world’s greatest cities, the people enjoying them and the businesses in them. As a truly global team we get to collaborate with colleagues from New York to Paris, Cape Town and Sydney and beyond. It’s our expertise, authenticity and collaboration that make us successful and a unique team.
